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Marketing Schools, Marketing Cities
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Marketing Schools, Marketing Cities电子书

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11人正在读 | 0人评论 9.8

作       者：Cucchiara, Maia Bloomfield

出  版  社：University of Chicago Press

出版时间：2013-04-23

字       数：57.0万

所属分类： 进口书 > 外文原版书 > 文学/自传/回忆录

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Discuss real estate with any young family and the subject of schools is certain to come up-in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted "e;good schools"e; as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities.?Focusing on Philadelphia's Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate-the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become "e;valued customers,"e; Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.
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Cover

Copyright

Title Page

Dedication

Contents

List of Illustrations

Acknowledgments

List of Abbreviations and Terms

Chapter 1. A Strategic Opportunity

Chapter 2. From “Philthadelphia” to the “Next Great City”: Revitalization in a Postindustrial City

Chapter 3. Institutions of Last Resort: Crisis, Markets, and Stratification in Philadelphia’s Schools

Chapter 4. Revitalizing Schools: The Center City Schools Initiative

Chapter 5. “This Is Not an Inner-City School!” Marketing Grant Elementary

Chapter 6. “This School Can Be Way Better!” Transforming Grant Elementary

Chapter 7. The “Segregated Schools Initiative?” Lasting Consequences of a Short-Lived Project

Chapter 8. Citizens, Customers, and City Schools

Appendix A. Research Methodology

Appendix B. Parents’ Activities at Grant Elementary

Appendix C. List of Formal Interviews by Category or Title

Notes

References

Index

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