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Title Page
Dedication
Epigraph
Contents
Prologue: Taking a Look at Alternative Medicine
Introduction: Saving Joey Hofbauer
Part I: Distrust of Modern Medicine
1. Rediscovering the Past: Mehmet Oz and His Superstars
Part II: The Lure of All Things Natural
2. The Vitamin Craze: Linus Pauling’s Ironic Legacy
Part III: Little Supplement Makers Versus Big Pharma
3. The Supplement Industry Gets a Free Pass: Neutering the FDA
4. Fifty-One Thousand New Supplements: Which Ones Work?
Part IV: When the Stars Shine on Alternative Medicine
5. Menopause and Aging: Suzanne Somers Weighs In
6. Autism’s Pied Piper: Jenny McCarthy’s Crusade
7. Chronic Lyme Disease: The Blumenthal Affair
Part V: The Hope Business
8. Curing Cancer: Steve Jobs, Shark Cartilage, Coffee Enemas, and More
9. Sick Children, Desperate Parents: Stanislaw Burzynski’s Urine Cure
Part VI: Charismatic Healers Are Hard to Resist
10. Magic Potions in the Twenty-First Century: Rashid Buttar and the Lure of Personality
Part VII: Why Some Alternative Therapies Really Do Work
11. The Remarkably Powerful, Highly Underrated Placebo Response
12. When Alternative Medicine Becomes Quackery
Epilogue: Albert Schweitzer and the Witch Doctor: A Parable
Notes
Selected Bibliography
Acknowledgments
About the Author
Also by Dr Paul Offit
Copyright
About the Publisher
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