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前言
Unit 1 The Internet
Lesson 1 What's the Internet
Lesson 2 Service of Internet
Lesson 3 Mobile Internet
Lesson 4 Internet of Things
Lesson 5 Web 2.0 and Social Networking Service
Reading Material 1 Mobile Computing Infrastructure
Unit 2 E-Commerce
Lesson 6 Definition and History of E-commerce
Lesson 7 It Takes More than Technology
Lesson 8 Typical Business Models in E-commerce
Lesson 9 E-commerce in the Wireless Environment: M-commerce
Reading Material 2 An Example of B2B Portals—alibaba.com
Reading Material 3 Mobike Expands Links with WeChat in Bold Cooperation Move
Unit 3 E-Marketing
Lesson 10 Global Internet Marketing
Lesson 11 How to Build a Web Site That Sells
Lesson 12 Different Kinds of Internet Market
Lesson 13 What Sells Well on the Internet
Reading Material 4 Big Data Analytics in E-commerce
Reading Material 5 Net Stars Redefine E-marketing
Unit 4 Enterprise E-Commerce
Lesson 14 The Internet and Electronic Commerce
Lesson 15 Enterprise Resource Planning（ERP）
Lesson 16 Customer Relationship Management（CRM）
Lesson 17 The Supply Chain and EDI
Lesson 18 Logistics in E-commerce Age
Reading Material 6 Social Customer Service and CRM
Reading Material 7 Procurement Revolution at General Electric
Unit 5 Internet Security and Electronic Payment
Lesson 19 Firewall
Lesson 20 Firewalls and Security Policy
Lesson 21 Security Schemes in Electronic Payment Systems
Lesson 22 SSL Server Certificates
Lesson 23 Electronic Payment Systems
Lesson 24 Secure Electronic Transaction（SET）
Lesson 25 Security,Privacy and Electronic Commerce
Reading Material 8 The Methods of Mobile Payment
Reading Material 9 Technical Malware Attack Methods
Unit 6 Legislation and Taxation
Lesson 26 The ABC's of Website Law
Lesson 27 Tax Issues in Electronic Commerce
Lesson 28 Electronic Signatures in Global and National Commerce Act
Reading Material 10 The Chinese Approach to Transfer Pricing
参考文献
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