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INTRODUCTION
Chapter 1. THE BASICS OF A BUSINESS PLAN
What is a business plan?
Why a business plan?
Who reads the business plan?
How to prepare a business plan
Outlining the plan
Gathering the right data
Different types of business plans
Format and organization of a business plan
Content and structure of a business plan
Chapter 2. THE PROCESS OF WRITING A BUSINESS PLAN
Cover Sheet
Mission Statement
The Business
Marketing
Financial Documents
Risk and Sensitivity Analysis
Finally
SUMMARY
Thank You but Can I Ask You for a Favor?
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