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6.2
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Introduction
Website Product Copywriting
Blog Posts Copywriting
The 4Us Formula
The AIDA Formula
Landing Page Copywriting
What Makes a Good Landing Page?
Call-to-Action Copy
Email Marketing
Crafting an Effective Email Marketing Copy
Sales Letter
Sales Page Copywriting
Keep It Laid-Back
Valuing your customers and your product and services show through in a hundred subtle ways
Understanding Your Prospects
The Ideal Customer
Their Pains and Struggles
The Sales Letter Structure
Headline Essentials
Types of Headlines
Bullets
Subheadings/Sub-Headline
Some Common Ways to Create an Engaging Subheading
USP versus ESP
USP or Unique Selling Proposition
Crafting a Value Proposition
Establishing Your Areas of Difference
Story Driven Copywriting
Help The Reader Picture and Feel
Call to Action (CTA)
Managing Objections
Reviews
The Guarantee
FAQS
Postscripts (P.S)
Great Reasons Why You Should Buy
Subheadings
Ad Errors
Price
Order Options
Legibility
More information
Free-items
Copywriting Mistakes To Avoid
Trying to sell before first giving value
Sounding too formal
Wasting your reader's time
Make a claim without proof
Attempting to sell to everyone
Do not begin at the start
Humor doesn't translate
Humor or humor?
Be flexible
Leave Out Needless Words
Discuss Your Prospects' Issues
Swipe Files
The Better Letter Checklist:
Finishing up
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