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Praise for Principles To Fortune
FOREWORD
PREFACE
Why Read This Book?
1 THE BIG DEAL
The Million-Dollar Call
How The Hell Did You Get There?
2 AGAINST THE WIND
RealTruck Begins
The Brutal Facts
Changing The Market
Full-Time RealTruck
The Racetrack
3 CREATING CULTURE
How To Fail At Creating Culture
RealTruck’s Original Core Values
On Fire — Culture 2.0
Why Companies Fail At Culture
Guiding Principles 2.0 Rollout Process
4 DELIVER MORE
Delivering More to Employees (Each Other)
Delivering More to Customers
Delivering More to Our Partners
5 TRANSPARENCY ROCKS
Start with Questions
Transparency Rocks Actions
Ask Anything Initiative
Why Is Transparency Important?
6 IMPROVE
What Needs To Change?
Why Are We Doing This?
The Roll Out
What Did We Change?
Hire Character First
7 TAKE RISKS
What Prevents Us From Taking Risks?
Why Take Risks?
What If Taking A Risk Fails?
What About Marketing?
The Reward
8 INCLUDE FUN
Why Should We Have Fun At Work?
9 BE HUMBLE
What Does Being Humble Really Mean?
The Secret Weapon
Humility In Action
10 THE RESULTS
A Shaved Head
The Awards
11 E-COMMERCE CONCEPTS
12 #ASKANYTHING
Business Questions
RealTruck Questions
Personal Questions
Misc. Questions
About Scott
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