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9.8
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Introduction
Some Industry Facts
Ghostwriting and Co-Authors
Finding Your Genre
Target Audience, Benefits, and Filling a Need
Originality
Editing
Beyond the Book
Preparing for the Next Step
Traditional Publishing Defined
Categories of Publishers
Pros and Cons of Traditional Publishing
Going the Traditional Route
Research Your Targets
Meeting Publishers and Agents
Composing a Proper Submission
Requests and Contracts
Subsidy Presses
True Self-Publishing
Self-Publishing Research
Business Structure
Business Setup
Websites and Blogs
Key Online Resources
Bowker
The Different Formats
Interior Design
The Copyright Page
Cover Art and Exterior Formatting
E-book Formatting
After the Book is Formatted
Offset or POD?
Selecting a Printer
Wholesalers and Distributors
Submitting to Print Wholesalers and Distributors
Library Distribution
E-book Distribution
Bookstores and Other Retail
Online Opportunities
Returns
Promotions
Writing and Preparing
People Skills
Public Speaking
Your Target Audience
The Timing of Your Book’s Release
A Timeline and a Budget
Branding and the Pitch
Developing Contacts
Websites and Blogs
Community Sites, Forums, and Groups
The Media
Retail Outlets
Libraries
Online
Reviewers
Other Contacts
Materials Needed
Reviews
Reviews - What to Send
Where to Send Review Copies
What to Expect From Reviews
Your Online Presence
Develop a Website
Website Content
Newsletters
Blogs
Online Communities
Forums and Groups
Bookseller Sites
Search Engines and Tags
Book Sites
Virtual Tours Part I
Virtual Tours Part II
Book Trailers
Articles
The Media
Finding Media Outlets and the Media Kit
Media Release and Distribution
PR Agents and Advertising
Book Signings
Festivals and Other Opportunities
Speaking and Consulting
Contests and Achievements
Ongoing
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