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Introduction: Why Snapchat Marketing?
Snapchat Is All about the Next Generation
Snapchat Creates Excitement
Snapchat Can Increase Your Online Presence and Gain You New Followers
Chapter One: What exactly is Snapchat?
How Snapchat Works
What’s the Point of Snapchat?
Chapter Two: Getting Your Brand on Snapchat
Signing up
Email Address
Password and Date of Birth
Your Phone Number
Verification Code
Your Profile and Logo
Chapter Three: Using Snapchat – The Basics
Navigation
Chapter Four: Using Snapchat – Features Businesses Use the Most
Your Logo and QR Code
Chapter Five: Using Snapchat – Advanced Features
Using Zoom in Your Videos
Using Your Own Photos
Improving Your Snaps and Videos
Chapter Six: Introduction to Marketing on Snapchat
Setting Your Account so Everyone Can View Your Stories
Chapter Seven: Getting Your Initial Following
Let Your Creativity Free
Use Your Other Social Networks
Put Your Snapcode Everywhere
Use Social Media Influencers
Things Not to Do to Get Followers on Snapchat
Chapter Eight: Building Fans through Stories
Creating Amazing Stories
Chapter Nine: Discover – Snapchat’s Partner Program
Chapter Ten: Viewing Statistics
Chapter Eleven: Using Snapchat at Live Events to get Followers
Chapter Twelve: Using Snapchat to Deliver Personal Content
Chapter Thirteen: Give Followers an Inside Look
Chapter Fourteen: Running Contests & Promotions on Snapchat
Designing Your Promotion
Promoting Your Promotion
Checking Your Contest Entries
Chapter Fifteen: Aligning Yourself with Niche Influencers on Snapchat
What are Niche Influencers?
Benefits of Using Niche Influencers
How to Use Niche Influencers
How to Find Niche Influencers
Chapter Sixteen: Measuring Your Success with Snapchat
First, Let’s Talk about the Numbers
Now, Let’s Talk about the Demographics
Now, Let’s Talk about User Response
Chapter Seventeen: Learning From Other Brands on Snapchat
News Articles
Ask Other People in the Industry
Follow Marketing Blogs That Are All about the Trends
Chapter Eighteen: Integrating Snapchat with Your Site & Social Media
Conclusion
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