1.选材广泛，立足实用，紧跟发展热，体现了大数据、人工智能等新技术在跨境电商领域的应用； 2.结构适合组织教学，专业知识和英语知识结合紧密； 3.全部单词加注音标，课文配套听力材料，形成立体化教材； 4.结合行业实际，行有效的技能训练，练习丰富多样，覆盖听说读写各个方面； 5.教学支持有力，提供给教师提供PPT、教学大纲、参考答案、参考试卷、音频文件等资料。
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内容提要
前言
Unit 1 Cross-border E-commerce Basics
Text A Cross-border E-commerce Overview
New Words
Phrases
Abbreviations
Reference Translation 跨境电子商务概述
Text B Chinese Cross-border E-commerce Overview
New Words
Phrases
Writing Method Guide 求职信
Exercises
Unit 2 Cross-border E-commerce Strategies and Essentials
Text A How to Create a Successful Cross-border E-commerce Strategy
New Words
Phrases
Reference Translation 如何创建成功的跨境电子商务策略
Text B The Dos and Don’ts of Cross-border E-commerce
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Phrases
Abbreviations
Writing Method Guide 个人简历
Exercises
Unit 3 Cross-border E-commerce Platforms in China
Text A Comparison of the Top 5 Cross-border E-commerce Platforms in China
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Phrases
Reference Translation 中国跨境电子商务五大平台比较
Text B Online Marketplace Comparison: Amazon, Walmart and Alibaba
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Phrases
Abbreviations
Writing Method Guide 电子邮件
Exercises
Unit 4 Selling Online and Selecting Goods
Text A How to Select Goods on Cross-border E-commerce
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Phrases
Abbreviations
Reference Translation 跨境电商如何选品
Text B 10 Things You Need to Start Selling Online
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Phrases
Abbreviations
Writing Method Guide 邀请函
Exercises
Unit 5 Learning about Amazon
Text A Selling on Amazon
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Phrases
Abbreviations
Reference Translation 在亚马逊上卖东西
Text B Amazon Seller Central and Amazon Vendor Central
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Phrases
Abbreviations
Writing Method Guide 品牌故事文案
Exercises
Unit 6 Writing Product Descriptions and Using ChatGPT
Text A How to Write Product Descriptions
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Phrases
Reference Translation 如何撰写产品描述
Text B How to Use ChatGPT for E-commerce
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Phrases
Abbreviations
Writing Method Guide 怎样写亚马逊产品文案
Exercises
Unit 7 Pricing and Optimizing Online Reviews
Text A Pricing Strategy
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Phrases
Reference Translation 定价策略
Text B Key Steps to Get Better Online Reviews for Businesses
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Phrases
Writing Method Guide 怎样给国外客户写开发信
Exercises
Unit 8 Electronic Payments and Regulations
Text A How Electronic Payment Works
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Phrases
Abbreviations
Reference Translation 电子支付是如何工作的
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Phrases
Abbreviations
Writing Method Guide 回复询盘
Exercises
Unit 9 Optimizing Sales Service and Customer Experience
Text A 7 Types of After-sales Services to Keep Your Customer Satisfied
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Phrases
Abbreviations
Reference Translation 七种确保客户满意的售后服务
Text B Ways to Optimize Online Customer Experience
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Abbreviations
Writing Method Guide 发盘与还盘
Exercises
Unit 10 Product Feed and International Warehouses
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO
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Phrases
Abbreviations
Reference Translation 卖家如何利用产品推送实现亚马逊SEO
Text B International Warehouses in Cross-border E-commerce
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Phrases
Abbreviations
Writing Method Guide 订购函与订购合同
Exercises
Unit 11 Logistics
Text A Third Party Logistics Overview
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Phrases
Abbreviations
Reference Translation 第三方物流概述
Text B Reverse Logistics in E-commerce
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Phrases
Writing Method Guide 索赔和投诉答复信
Exercises
Unit 12 New Technology in E-commerce
Text A Benefits of Data Analytics in E-commerce Business
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Phrases
Abbreviations
Reference Translation 数据分析在电子商务业务中的优势
Text B Role of Artificial Intelligence in E-commerce
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Abbreviations
Writing Method Guide 常见售后邮件模板
Exercises
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