Drupal Search Engine Optimization电子书

Drupal Search Engine Optimization

Table of Contents

Drupal Search Engine Optimization

Credits

About the Author

About the Reviewers

www.PacktPub.com

Support files, eBooks, discount offers and more

Why Subscribe?

Free Access for Packt account holders

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Errata

Piracy

Questions

1. An Introduction to Search Engine Optimization

What is SEO?

SEO terminology

.htaccess

301 redirect (also known as Permanent Redirect)

302 redirect (also known as Temporary Redirect or Found)

404 error (also known as Page Not Found)

AdSense

AdWords

Alexa Rank

Alt attribute

Anchor

Back link (also known as an "inbound link")

Bing Webmaster

Black hat

Bot (also known as Robot, Spider, or Crawler)

Canonical URLs

Cloaking

Crawl depth

Deep link

Doorway page (also known as a "gateway page")

Duplicate content penalty

Google Webmaster

Internal link density

KEI

Keyphrase density (also known as "keyword density")

Keyword (or Keyphrase)

Keyphrase stuffing

Landing page

Link building

Link farm

Link text (also known as "anchor text")

Long tail

Meta tags

MozRank

nofollow

Organic rank

Outbound link

PageRank

PPC

Reciprocal link

Redirect

Robots.txt

SEF URLs

SEM

SEOMoz

SERP

SMO

Splash page

Stop word

Title attribute

White hat

XML sitemap

How search engines assess sites?

Summary

2. Configuring Drupal's SEO Options

Configuring Site Details

Setting the site name

Setting the slogan

Creating custom error pages

Setting up search engine friendly URLs

Enabling Clean URLs

Enabling the Path module

Writing Custom URL aliases

Setting up taxonomy and tagging

Configuring your site's RSS feeds

Summary

3. Useful Extensions to Enhance SEO

Finding SEO modules

Top SEO modules for Drupal

Drupal SEO Tools

Facebook social plugins integration

Global Redirect

Meta tags

Page Title

Pathauto

Search 404

SEO Checklist

SEO UI

SEO Watcher

SexyBookmarks

TagClouds

XML sitemap

Installing and configuring common SEO modules

Enhancing SEF URLs

Implementing metadata management

Improving Title Tag management

Setting up Canonical URLs

Setting up your XML sitemap

Providing social bookmarking

Summary

4. Getting Ready for Launch

Determining your SEO strategy

Identifying keywords and phrases

Assessing keyword effectiveness

Tapping into the power of stemming and variants

Content strategies for enhancing search engine ranking

Managing metadata

Setting up third-party services that can assist with SEO

Getting started with Google Analytics

Working with Google Webmaster Tools

Working with Bing Webmaster Tools

Summary

5. Managing SEO on a Live Site

Link building

Identifying quality link partners

Managing a link marketing campaign

Creating your own links

Directories

Press releases

Video and file sharing

Social media optimization

Reporting and tracking

Popularity metrics

Traffic source metrics

e-Business metrics

Link metrics

Summary

Index