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CHAPTER 1 – What does Facebook Pixel mean?
Definition of Facebook Retargeting
3 purposes of the Pixel
Way #1 - Retargeting All Your Website Visitors
Way #2 - Retargeting Category Page Visitors
Way #3 – Retargeting People that have visited a Specific Page
Way #4. Rescuing people from Abandoned Shopping Carts
Way #5. Retargeting Your Subscribers
Way #6. Retargeting Your Buyers
CHAPTER 2 – Pixel Installation
Grabbing the Pixel
Installing the Pixel on Wordpress
Adding your Pixel to Shopify
Adding the Pixel to Leadpages
Adding your Pixel to Teespring
Clickfunnels
How to make sure the Pixel is installed?
CHAPTER 3 – Pixel Application
Tracking Conversions and Optimizing for Conversions
Customizing the Pixel for Specific Events
Custom Audiences
CONCLUSION
BONUS – The anatomy of a Winning FB Ad
Cheatsheet
Ultimate To Do List for Pixel Installation
Creating the Facebook Pixel
Adding The Facebook Pixel To Your Site
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