phpList 2 E-mail Campaign Manager电子书

phpList 2 E-mail Campaign Manager

Table of Contents

phpList 2 E-mail Campaign Manager

Credits

About the Author

About the Reviewer

www.PacktPub.com

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Free Access for Packt account holders

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Downloading the example code for this book

Errata

Piracy

Questions

1. Installation and Configuration

Installing phpList files and database

Requirements

Downloading phpList

Unpacking and uploading phpList

Creating a database

Performing initial configuration

Database settings

Path settings

Performing web-based configuration

Initialize database

Initial login

Change Admin Password

Configure General Values

Configure Attributes

Create Lists

Create Subscribe Pages

Testing e-mail delivery

Create user

Sending a message

Processing the message queue (in test mode)

Disabling test mode

Processing the message queue (for real)

Summary

2. Setting up Subscriber Forms

Basic concepts

Setting up a basic subscribe page

Creating a custom subscribe page

Creating attributes

Creating subscribe page

Customizing title and text

Customizing the HTML header and footer

Customizing delivery options

Selecting attributes

Selecting list

Protecting your subscribe page from spammers

Signing up for reCAPTCHA keys and downloading the PHP library

Modifying index.php

Modifying admin/subscribelib2.php

Putting a subscribe form on other applications

Generating HTML code for the subscribe form

Customizing HTML code

Changing the form action

Removing the JavaScript

Optional pop-up confirmation

Removing the subscribe form button

Summary

3. Setting up E-mail Bounce Handling

E-mail bounce handling

Requirements

Configuring basic bounce settings

Testing and manually processing bounces

Reviewing bounces

Taking action on individual bounces

Interpreting why an e-mail bounced

Examining users whose e-mail bounces

Reviewing unconfirmation actions in the eventlog

Summary

4. Setting up phpList with Popular Publishing Platforms

Integrating phpList with Drupal

Prerequisites

Installing and configuring the phpList integration module

External phpList configuration

Attribute mapping

My Account—My Newsletters options

Registration Page options

Miscellaneous

Synchronize users to phpList

Turn on debugging

Configuring list access

Configuring Drupal permissions

Clearing Drupal's cache

Confirming access to My newsletters

Adding the phpList subscribe block

Troubleshooting the phpList subscribe block

Integrating phpList with WordPress

Prerequisites

Installing and configuring the phpList Integration plugin

General Settings

Form Settings

Adding a phpList Integration page

Adding a phpList Integration widget

Integrating phpList with Facebook

Prerequisites

Preparing phpList

Creating the Facebook app

Configuring the Facebook page

Making phpList the default tab on your Facebook page

Summary

5. List, User, and Administrator Management

Individual user management

Updating a user's details and list memberships (as the user)

Unsubscribing a user (as the user)

Examining a user's history (as administrator)

Updating a user's details (as admin)

Bulk user management

Importing users

Importing a simple list

Importing a complex list

Reconciling users

Exporting users

All users

Specific list

Managing lists

Creating a list

Performing member operations on a list

Managing administrators

Creating a restricted admin

Setting admin permissions

Creating a super admin

Assigning administrators to lists

Testing a new administrator

Summary

6. Personalizing E-mail Body

Enhancing messages using built-in placeholders

Placeholders in confirmation messages

Personalizing messages using member attributes

Sending messages to subsets of lists based on attributes

Increasing the amount of criteria available

Using message templates

Creating a message template

Summary

7. Measuring Effectiveness of Newsletters

User tracking

Sending a message with user tracking enabled

Examining user-tracking statistics per message

Examining user-tracking statistics per user

Click tracking

Avoiding false spam / phishing detection

Enabling click tracking

Enabling extra detail in click tracking

Sending an e-mail with click tracking enabled

Examining basic click-tracking statistics per message

Examining advanced user/click-tracking statistics

Extra statistics sidebar link

Overview

Viewing clicks by URL

Viewing clicks by message

Viewing opens by message

Viewing domain statistics

Summary

8. Securing phpList

Changing the admin password

Choosing strong passwords

Changing phpList admin password

Confirming correct filesystem permissions

Confirming permissions in a GUI SFTP/FTP client

Confirming permissions using a shell session

Setting appropriate permissions

Confirming htaccess restrictions are in place

Securing admin pages with additional (htauth) password

Creating an htpasswd file

Creating an htpassword file online

Creating an htpasswd file in a Unix shell

Amending admin/.htaccess

Summary

9. Advanced Features

Advanced bounce handling

Bounce rules and regular expressions

Creating a new bounce rule

Creating a new rule based on an existing bounce

Auto-generating new bounce rules

Checking current rules against bounces

Domain-based e-mail throttling

Adding attachments to messages

Adding multiple files simultaneously

Attaching files stored on your web server

Securing your attachments stored on the web server

Automatically repeat messages

Sending a repeating message

Forcing a repeating message to repeat before embargo

Auto-generating messages from RSS feeds

Enabling RSS support

Associating an RSS feed with a list

"Getting" new RSS items

User requirements to receive RSS messages

Sending a message including RSS

Setting your RSS message's schedule

Setting up processing automation

Requirements

Customize the CLI "wrapper"

Summary

10. Hacking phpList

Substituting user attributes in the subject line

Caveat #1-no attribute substitution for a third party

Caveat #2-"Forward message" page displays an un-substituted subject

Sending system messages as HTML instead of text

Code changes

Creating the plain-text part of the message by stripping out the HTML

Sending both the HTML and text versions of the message

Stripping slashes from messages stored in the database

Stripping slashes from a subscribe message for normal subscriptions

Stripping slashes from member data change notifications

Stripping slashes from the confirmation message

Stripping slashes from the unsubscribe message

Stripping slashes from the personal location message

Stripping slashes from the subscribe message for user imports

Stripping slashes from the subscribe message when resending confirmations

Web interface changes

Standard system messages

Subscription and confirmation messages on the pre-existing subscribe page

Tips

Be sure to customize all system messages

Composing HTML messages

How to deal with placeholders producing URLs

Keep CSS styling inline

Creating a messages archive page

Customizing the number of messages displayed per page

Adding a message summary to the list

Hiding the summary in outgoing e-mails

Linking the archives to the main index

Sending messages using your e-mail client

Installing MailToList

Configuring the Mail To List

Whitelisting users

Manually adding users

Importing users

Processing incoming e-mails

Automating Mail To List using cron

Bugs in Mail To List

Plain text messages will come out blank

Plain text or HTML attachments will disappear

Summary

11. Troubleshooting and Maintenance

General fault diagnosis

Test mode (the "dry run")

Verbose mode tell me what you're thinking

Common errors and warnings

Error: Please make sure that index.php is your default document for a directory

Error: IMAP is not included in your PHP installation, cannot continue

Fatal error: Cannot connect to database, access denied. Please contact the administrator

HTTP Error 500: Internal server error

HTTP Error 404: File not found

Warning: The pageroot in your config does not match the current location

Warning: In safe mode, not everything will work as expected

Warning: The attachment repository does not exist or is not writable

Warning: open_basedir restrictions are in effect

Warning: Things will work better when PHP magic_quotes_gpc = on

Warning: Things will work better when PHP magic_quotes_runtime = off

Warning: You are trying to use RSS, but XML is not included in your PHP

Mailer Error: SMTP Error: Could not connect to SMTP host

Creating a backup

Backing up the database

Backing up the files

Upgrading phpList

Where to find more help and information

Summary

Index