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Cover
Title Page
Dedication
Contents
Prologue: The Paradox of Choice: A Road Map
Part I
CHAPTER ONE: Let’s Go Shopping
CHAPTER TWO: New Choices
Part II
CHAPTER THREE: Deciding and Choosing
CHAPTER FOUR: When Only the Best Will Do
Part III
CHAPTER FIVE: Choice and Happiness
CHAPTER SIX: Missed Opportunities
CHAPTER SEVEN: “If Only…”: The Problem of Regret
CHAPTER EIGHT: Why Decisions Disappoint: The Problem of Adaptation
CHAPTER NINE: Why Everything Suffers from Comparison
CHAPTER TEN: Whose Fault Is It? Choice, Disappointment, and Depression
Part IV
CHAPTER ELEVEN: What to Do About Choice
Notes
Searchable Terms
Permissions
P.S. Ideas, interviews, & features included in a new section…
Acknowledgments
About the Author
Praise for The Paradox of Choice
Also by Barry Schwartz
Copyright
About the Publisher
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