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Cover
Copyright
Title Page
Content
Acknowledgments
INTRODUCTION
Ivoirian Nationalism and Urban Popular Culture
Yere and Gaou: Authenticity and the Cosmology of Modernity
Sapeurs and Bluffeurs: Discourses on African Mimesis
Mimesis and Masking: Real Fakes and the Elusive Illusion of Modernity
Abidjan: The Urban Setting
Methodology
Outline of the Argument
ONE / Enregistering Modernity, Bluffing Criminality: How Nouchi Speech Reinvented the Nation
Les Nouchis: Speaking of “Gangsters”
Loubard, Boss, and Bakroman: Further Stereotypes
Yere and Gaou: Nouchi Hierarchy and Modernity
Ivoirian Language Policy and the French Model of National Identity
Urban Cultural Integration and the Ivoirianization of French
The Emergence of Nouchi and the Self-Recognition of Ivoirian Popular Culture
Vicarious Banditry: The Mediation of Nouchi
Purity and the Perils of Degeneration: Anxious Interpretations of Nouchi
Nouchi and National Identity
TWO / Bizness and “Blood Brothers”: The Moral Economy of Crime
The Infamy of Treichville
The Economic Underpinnings of the Bluff: Illicit yet Moral Economies
The Illegitimacy of Labor
Kinship, Economy, and Gendered Sociality
Bizness
The Productivity of Social Networks
The Normative Network
State Intervention/State Cooperation
Hierarchical Relations
Social Accumulation
THREE / Faire le show: Masculinity and the Performative Success of Waste
The Maquis: Public Space Par Excellence
Imbibing Differentiation: Drinking Establishments and Disdain
“Gâte, on est ensemble”: The Trope of Waste
“Go Waste! We Are Watching”: Dance and Display
The Gift of Bluffing: Exchanges Underlying the “Show”
Out on “La Rue”
The Dangers of Display
Street Rituals: Urban Life Cycle Ceremonies and the Maquis
Potlatch and the Production of Audience
Masculinity and the Dangerous Consumption of Women
Gender and the Performativity of the Bluff
FOUR / Fashioning Alterity: Masking, Metonymy, and Otherworld Origins
The Centrality of the Sartorial
The Bluff: Appearance and Economy
Elite Consumption: Following the French
Yere Consumers and Urban Symbols of Modernity
Suits versus Hip-Hop: Taste and Social Hierarchy
Whiteness and the Otherworld: A Local Cosmology of Externality
Evaluating Objects: The Modernity of Brands
Authentic Imitations, Metonymic Transformations
Ivoirian Masquerades and Yere Vision
FIVE / Paris Is Hard like a Rock: Migration and the Spatial Hierarchy of Global Relations
Urban-Village Migration
Migrating Dreams
Migratory Practicalities
The Descent and the Bluff
Bengiste Networks, Migrant Economies
Demystification cation and Remythologizing Discourses
The Mediation of the Otherworld: Migration as a Form of Consumption
Migration and National Identity
SIX / Counterfeit Belongings: Branding the Ivoirian Political Crisis
Ethnicity, Postcoloniality, and National Identity
Ivoirian Models of Nationality: French versus Nouchi
The Death of Houphouët and the Emergence of Ivoirité
Boubous and the Politics of Exclusion
The Structure of the North-South Divide in Popular Culture
Branding the Nation: Cultural Mastery and the Unstable Signification of Authenticity
CONCLUSION / Modernity as Bluff
On the Nature of “Western” Imitation
On the Character of (Alternative?) Modernity
Postcolonial Mimesis and the Crisis of Signification
Incommensurability: Fetishes, Doubles, and the Fake
Notes
Glossary
References
Index
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