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Cover
Title Page
Dedication
Contents
Introduction: An Ethical Will
I. What My Parents and Teachers Taught Me about Life and Responsibility
II. What War Taught Me about the Insanity of War
III. Getting Started in Business: What My Two Uncles Taught Me about Partnerships, and What Window Ads Taught Me about Selling
IV. What I Learned from the FDA about How to Get Along with Authority and How to Fight and Fight Hard, But Only as a Last Resort
V. The Expansion of Our Business, The Thompson Medical Company
VI. Slim-Fast: The Beginning
VII. Celebrity Endorsements and Why They Matter: It’s Not What You Think
VIII. Slim-Fast and the Philosophy of Continuous Improvement
IX. My Life in Israel: Seven Remarkable Years
X. “The Happiest Day of My Life”: What I Have Learned about the Pleasure of Giving
XI. What Judaism Has Taught Me
XII. 16 Life Lessons Learned along the Way
Index
Acknowledgments
About the Author
Photographs follow page 144
Praise
Other Books
Copyright
About the Publisher
Footnotes
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