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Tableau 10 Business Intelligence Cookbook电子书

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9.8

作者：Donabel Santos

出版社：Packt Publishing

出版时间：2016-11-01

字数：168.8万

所属分类：进口书 > 外文原版书 > 电脑/网络

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Create powerful, effective visualizations to help analyze your data with Tableau 10 by your side About This Book Cook your favorite Tableau 10 business intelligence recipe with the help of this easy-to-follow book Build beautiful, interactive dashboards and visualizations in Tableau 10 that help you make informed decisions This rich collection of independent recipes cover everything needed to become an advanced Tableau user and get an edge over other Tableau users Who This Book Is For This book is targeted to business, data, and analytics professionals who want to build rich interactive visualizations using Tableau. Familiarity with previous versions of Tableau would be helpful, but is not necessary. What You Will Learn Become familiar with the Tableau interface Build basic to more advanced charts with step-by-step recipes Use filters, calculated fields, parameters, and actions to add interactivity to charts and dashboards Prepare and transform data for analysis using Tableau’s built-in tools and functions Create effective and compelling dashboards and story points Leverage Tableau’s mapping capabilities to visualize location and shape data Integrate analytics and forecasting to enhance data analysis Get to know tips and tricks to work more quickly and effectively in Tableau Increase your confidence and competence in creating rich, interactive visualizations in Tableau In Detail Tableau is a software tool that can speed up data analysis through its rich visualization capabilities, and help uncover insights for better and smarter decision making. This book is for the business, technology, data and analytics professionals who use and analyze data and data-driven approaches to support business operations and strategic initiatives in their organizations. This book provides easy-to-follow recipes to get the reader up and running with Tableau 10, and covers basic to advanced use cases and scenarios. The book starts with building basic charts in Tableau and moves on to building more complex charts by incorporating different Tableau features and interactivity components. There is an entire chapter dedicated to dashboard techniques and best practices. A number of recipes specifically for geospatial visualization, analytics, and data preparation are also covered. By the end of this book, you’ll have gained confidence and competence to analyze and communicate data and insights more efficiently and effectively by creating compelling interactive charts, dashboards, and stories in Tableau. Style and approach This book is a collection of independent recipes that cover a wide range of options for data visualization on offer with Tableau. With the help of the recipes in this book, you can explore Tableau and pick the business intelligence solution that’s best suited for your needs.

目录展开

Tableau 10 Business Intelligence Cookbook

Table of Contents

Tableau 10 Business Intelligence Cookbook

Credits

About the Author

Acknowledgements

About the Reviewer

www.PacktPub.com

eBooks, discount offers, and more

Why Subscribe?

Preface

What this book covers

What you need for this book

Who this book is for

Sections

Getting ready

How to do it…

How it works…

There's more…

See also

Conventions

Reader feedback

Customer support

Downloading the workbook starters

Errata

Piracy

Questions

1. Basic Charts

Introduction

Creating a bar chart

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a stacked bar chart

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a line chart

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a scatter plot

Getting ready

How to do it...

How it works...

Creating a heat map

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a text table (crosstab)

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a highlight table

Getting ready

How to do it...

How it works...

See also

Creating an area chart

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a pie chart

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a bubble chart

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a word cloud

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a tree map

Getting ready

How to do it...

How it works...

There's more...

See also

2. Advanced Charts

Introduction

Creating a histogram

Getting ready

How to do it...

How it works...

There's more...

Creating a small multiple chart

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a shared axis chart

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a combo chart (dual axis chart)

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a bullet chart

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a bar in bar chart

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a donut chart

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a unit chart

Getting ready

How to do it...

How it works...

There's more...

Creating a box and whisker chart

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a sparkline with indicators

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a KPI text table

Getting ready

How to do it...

How it works...

There's more...

See also

Creating a waterfall chart

Getting ready

How to do it...

How it works...

There's more...

Creating a population pyramid

Getting ready

How to do it...

How it works...

There's more...

See also

3. Interactivity

Introduction

Creating a motion chart

Getting ready

How to do it…

How it works…

There's more…

See also

Creating a dynamic column/row trellis chart

Getting ready

How to do it…

How it works…

See also

Creating a top/bottom N filter

Getting ready

How to do it…

How it works…

See also

Comparing one to everything else

Getting ready

How to do it...

How it works…

There's more...

See also

Dynamically displaying dimensions

Getting ready

How to do it...

How it works…

See also

Dynamically displaying and sorting measures

Getting ready

How to do it…

How it works…

There's more…

See also

Creating a custom date period filter

Getting ready

How to do it…

How it works…

See also

4. Dashboards and Story Points

Introduction

Creating a filter action

Getting ready

How to do it...

How it works...

There's more...

Creating a highlight action

Getting ready

How to do it...

How it works...

There's more...

Creating a URL action

Getting ready

How to do it...

How it works...

There's more...

See also

Creating an Infographic-like dashboard

Getting ready

How to do it...

How it works...

There's more...

See also

Creating story points

Getting ready

How to do it...

How it works...

There's more...

5. Maps and Geospatial Visualization

Introduction

Adding data layers to map

Getting ready

How to do it...

How it works...

There's more...

Creating custom territories

Getting ready

How to do it...

How it works...

There's more...

See also

Mapping custom polygons

Getting ready

How to do it...

How it works...

Importing custom geocoding

Getting ready

How to do it...

How it works...

Using a custom image background

Getting ready

How to do it...

How it works...

There's more...

6. Analytics

Introduction

Adding a constant line

Getting ready

How to do it...

How it works...

See also

Adding a trend line

Getting ready

How to do it...

How it works...

There's more...

See also

Using a reference line

Getting ready

How to do it...

How it works...

There's more...

See also

Adding a reference band

Getting ready

How to do it...

How it works...

See also

Performing cluster analysis

Getting ready

How to do it...

How it works...

There's more...

See also

Visualizing forecast

Getting ready

How to do it...

How it works...

There's more...

See also

Performing linear regression with R

Getting ready

How to do it...

How it works...

See also

7. Data Preparation

Introduction

Using the Data Interpreter and pivot

Getting ready

How to do it...

How it works...

There's more...

See also

Using the legacy Jet driver

Getting ready

How to do it...

How it works...

There's more...

See also

Using schema.ini to resolve data type issues

Getting ready

How to do it...

How it works...

There's more...

Pivoting columns

Getting ready

How to do it...

How it works...

See also

Using union

Getting ready

How to do it...

How it works...

There's more...

See also

Using join

Getting ready

How to do it...

How it works...

There's more...

See also

Using blend

Getting ready

How to do it...

How it works...

There's more...

See also

A. Calculated Fields Primer

Different ways to create calculated fields

Calculated field window

Functions in Tableau

Function syntax

Word of caution

Different types of calculated fields

Regular calculated fields

Row level

Group level (or aggregation)

Row level versus aggregations

Table calculations

Level of detail expressions

FIXED

INCLUDE

EXCLUDE

Significance of LODs

Order of operations

Deep dive

Dealing with NULLs

Tidbits

Cannot mix aggregate and non-aggregate arguments

Discrete fields in measures

How ATTR works

Conclusion

B. Resources

Data sources for recipes in this book

Articles and white papers

Blogs and additional resources

Index

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