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版权页
前言
Chapter 1 Introduction
1.1 Social Network and Its Development
1.2 Development of Online Social Networks
1.3 Background and Significance of Online Social Network Analysis
1.4 Scientific Questions of Online Social Network Analysis
1.5 Organization of This Book
References
Chapter Social Network Structure Analysis and Modeling
2.1 Introduction
2.2 Examples
2.3 Statistical Characteristics of Social Network
2.4 Social Networking Characteristics Analysis
2.5 Social Network Structure Modeling and Generation
2.6 Summary
References
Chapter 3 Technologies and Approaches for Virtual Community Detection
3.1 Introduction
3.2 Theoretical Basis of Virtual Community Detection Technology
3.3 Static Calculation Detection Algorithms for Virtual Communities
3.4 Dynamic Calculation Detection Algorithms for Virtual Communities
3.5 Summary
References
Chapter 4 Evolution Analysis of Virtual Communities
4.1 Introduction
4.2 Merging of Virtual Communities
4.3 Evolution of Virtual Communities
4.4 Detection of Evolving Virtual Communities
4.5 Summary
References
Chapter 5 Analysis of User Behavior
5.1 Introduction
5.2 Online Social Network User Adoption and Loyalty
5.3 Individual Usage Behavior
5.4 Group Interaction Behavior
5.5 Summary
References
Chapter 6 Social Network Sentiment Analysis
6.1 Introduction
6.2 Sentiment Analysis Techniques
6.3 Social Network Sentiment Analysis Techniques
6.4 Extension and Transformation of Sentiment Analysis Technique
6.5 Summary
References
Chapter 7 Influence Analysis and Its Technologies
7.1 Introduction
7.2 Influence Strength Calculation
7.3 Identification of Influentials
7.4 Summary
References
Chapter 8 Collective Aggregation and the Influence Mechanisms
8.1 Introduction
8.2 Mechanisms Engendering Collective Intelligence
8.3 Mechanisms Engendering Group Polarization
8.4 Summary
References
Chapter 9 Information Retrieval in Social Networks
9.1 Introduction
9.2 Content Search in Social Network
9.3 Content Classification
9.4 Social Network Recommendation
9.5 Summary
References
Chapter 10 The Rules of Information Diffusion in Social Networks
10.1 Introduction
10.2 Influencing Factors Related to Information Diffusion in Social Networks
10.3 Diffusion Model Based on Network Structure
10.4 Diffusion Model Based on the States of Groups
10.5 Diffusion Model Based on Information Characteristics
10.6 Popularity Prediction Method
10.7 Information Source Location
10.8 Summary
References
Chapter 11 Topic Discovery and Evolution
11.1 Introduction
11.2 Models and Algorithms of Topic Discovery
11.3 Models and Algorithms of Topic Evolution
11.4 Summary
Appendix
References
Chapter 12 Algorithms of Influence Maximization
12.1 Introduction
12.2 Basic Concepts and Theory Basis
12.3 Metrics of Influence Maximization
12.4 Classification of Influence Maximization Algorithms
12.5 Greedy Algorithm of Influence Maximization
12.6 Heuristic Algorithms of Influence Maximization
12.7 Extension and Deformation of Influence Maximization
12.8 Summary
References
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