本书所有课文配有音频材料，扫描二维码即可收听。 课文—选材广泛、风格多样、切合实际的两篇专业文章；单词—给出课文中出现的新词，读者由此可以积累电子商务领域的基本词汇；词组—给出课文中的常用词组；缩略语—给出课文中出现的、业内人士必须掌握的缩略语；习题—既有针对课文的练习，也有一些放性的练习；阅读材料—一步扩大读者的视野；参考译文（Text A）—帮助读者对照理解和提高翻译能力。
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前言
Unit 1
Text A
What Is E-commerce
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce and Selling Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
E-commerce Advantages and Disadvantages
参考译文
Unit 2
Text A
How to Choose an E-commerce Business Model
New Words
Phrases
Exercises
Text B
Business-to-Business
New Words
Phrases
Abbreviations
Exercises
Reading Material
About E-commerce
参考译文
Unit 3
Text A
How to Build an E-commerce Website
New Words
Phrases
Abbreviations
Exercises
Text B
Website Navigation and Its Impact on E-commerce
New Words
Phrases
Exercises
Reading Material
Shopping Cart Software
参考译文
Unit 4
Text A
Strategies for Selling Products Online
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce Supply Chain Management: Reducing Cost and Inefficiency
New Words
Phrases
Abbreviations
Exercises
Reading Material
Online Advertising
参考译文
Unit 5
Text A
How to Write Product Descriptions
New Words
Phrases
Abbreviations
Exercises
Text B
Conversion Rate Optimization
New Words
Phrases
Abbreviations
Exercises
Reading Material
Top Ten SEM Optimization Tips for E-commerce Sites
参考译文
Unit 6
Text A
The Ways to Track Online to Offline Conversions (and Vice Versa)
New Words
Phrases
Abbreviations
Exercises
Text B
Benefits of Social Media Marketing
New Words
Phrases
Exercises
Reading Material
E-commerce Legals and Laws
参考译文
Unit 7
Text A
Online Payment Methods for E-commerce Sites
New Words
Phrases
Exercises
Text B
Understanding Online Payment Services
New Words
Phrases
Exercises
Reading Material
Safe Online Payment Methods
参考译文
Unit 8
Text A
The Basics of Website Security for E-commerce Retailers
New Words
Phrases
Abbreviations
Exercises
Text B
How to Stay Safe When Shopping Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
Ways to Protect Your E-commerce Site from Hacking and Fraud
参考译文
Unit 9
Text A
Mobile Commerce
New Words
Phrases
Abbreviations
Exercises
Text B
7 Most Important E-commerce Metrics
New Words
Phrases
Abbreviations
Exercises
Reading Material
Mobile Marketing
参考译文
Unit 10
Text A
A Guide to Using CRM in E-commerce
New Words
Phrases
Abbreviations
Exercises
Text B
Reverse Logistics in E-commerce
New Words
Phrases
Exercises
Reading Material
Electronic CRM
参考译文
Unit 11
Text A
The Benefits of Using Big Data in E-commerce
New Words
Phrases
Exercises
Text B
The 8 Common Challenges of Cross-border E-commerce
New Words
Phrases
Abbreviations
Exercises
Reading Material
Livestream Shopping
参考译文
Unit 12
Text A
Top 10 AI Use Cases in E-commerce
New Words
Phrases
Exercises
Text B
E-commerce Chatbots
New Words
Phrases
Abbreviations
Exercises
Reading Material
Product Recommendation Engine
参考译文
附录
附录A 单词表
附录B 词组表
附录C 缩略语表
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