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内容提要
前言
Unit 1 Overview of Cross-Border E-Commerce
Part 1 The Concept of Cross-Border E-Commerce
Part 2 Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part 3 Current Situation of Cross-Border E-Commerce in China
Supplementary Materials
Unit 2 Main Cross-Border E-Commerce Platforms
Part 1 Amazon and eBay
Part 2 Alibaba and AliExpress
Part 3 Shopee and Lazada
Supplementary Materials
Unit 3 Opening a Cross-Border E-Commerce Store
Part 1 Selection of a Cross-Border E-Commerce Platform
Part 2 Preparation of Registration Materials
Part 3 FAQ While Opening a Cross-Border E-Commerce Store
Supplementary Materials
Unit 4 Store and Product Description
Part 1 Store Description
Part 2 Title and Key Words of a Product
Part 3 Product Description and Features
Supplementary Materials
Unit 5 Cross-Border E-Commerce Product Management
Part 1 Product Selection
Part 2 Product Pricing
Part 3 Forbidden and Restricted Products
Supplementary Materials
Unit 6 Cross-Border E-Commerce Order Management
Part 1 Pre-Sale Inquiry and Reply
Part 2 Placing an Order
Part 3 Follow-up of Order Related Services
Supplementary Materials
Unit 7 Cross-Border E-Commerce Marketing Activities
Part 1 Promotion and Marketing
Part 2 SEO and SEM
Part 3 Brand Building
Supplementary Materials
Unit 8 Cross-Border E-Commerce Payment
Part 1 Offline and Online Payment
Part 2 Payment Process
Part 3 Account Withdrawal
Supplementary Materials
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Part 1 Packaging
Part 2 Logistics Channels
Part 3 Delivery Tracking and Transportation Time
Supplementary Materials
Unit 10 Customer Service of Cross-Border E-Commerce
Part 1 Customer Service Procedures
Part 2 Complaint Problems
Part 3 Returning and Refunding
Supplementary Materials
Unit 11 Transaction Evaluation of Cross-Border E-Commerce
Part 1 Five-Star Praise and Feedback
Part 2 Bad Review and Feedback
Part 3 Seller's Evaluation of the Buyer
Supplementary Materials
Unit 12 Cross-Border E-Commerce Live Streaming
Part 1 Advantages of Live Streaming in Cross-Border E-Commerce
Part 2 Management of Cross-Border E-Commerce Live Streaming
Part 3 Development of Cross-Border E-Commerce Live Streaming in China
Supplementary Materials
附录 跨境电子商务常用术语
参考文献
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