The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead fastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following. Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.

A bold and vital book that asks and answers the most urgent question of today: What Would Google DoIn a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google the fastest-growing company in history to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything from corporations to governments, nations to individuals must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

As the host of Fox News Channel's Your World with Neil Cavuto and Cavuto on Business, Neil Cavuto reports on today's most influential business leaders and newsmakers. His great talent is to get beneath the issues, connecting people to the events that define them and changing the way that Americans think about their money. Ending each show with a provocative, insightful commentary, Cavuto stirs people to see the world in a new light, calling on them to think beyond the stories at hand and challenging people to reevaluate the world that they live in.In Your Money or Your Life, Cavuto compiles the best of these commentaries in one volume, creating a collection that is at once witty, thought-provoking, and inspiring. Covering a variety of topics from remembering life before 9/11, to providing tips for empty nesters Cavuto presents a wry yet evocative look at our world, one that speaks to the heart of the American condition. Spanning one of the most tumultuous decades in memory from the wild and chaotic Clinton years through the sobering challenges of the War on Terror Cavuto's words offer a window into our America at its best and its worst.

Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popularWall Street Journal advice column, “Ask Ariely”. Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. Ariely applies this scientific analysis of the human condition in his “Ask Ariely” Q & A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious: What can you do to stay calm when you’re playing the volatile stock market What’s the best way to get someone to stop smoking How can you maximize the return on your investment at an all-you-can-eat buffet Is it possible to put a price on the human soul Can you ever rationally justify spending thousands of dollars on a RolexIn Ask Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life.

In this penetrating work of investigative and historical journalism, Eamon Javers explores the dangerous and combustible power spies hold over international business.Today's global economy has a dark underbelly: the world of corporate espionage. Using cutting-edge technology, age-old techniques of deceit and manipulation, and sheer talent, spies act as the hidden puppeteers of globalized businesses. They control markets, determine prices, influence corporate decisions, and manage the flow of data and information of some of the world's biggest corporations. In his gripping and alarming book, Eamon Javers takes the reader inside this hidden global industry. Readers meet the spies who conduct surveillance operations, satellite analysts who peer down on corporate targets from the skies, veteran CIA officers who work for hedge funds, and even a Soviet military intelligence officer who now sells his services to American companies.This industry has tentacles in almost every industry in almost every corner of the globe. Intelligence companies and the spies they employ are setting up fake Web sites to elicit information, trailing individuals and mirroring travel itiner-aries, Dumpster-diving in household and corporate trash, using ultrasophisticated satellite surveillance to spy on facilities, acting as impostors to take jobs within companies or to gain access to corporations, concocting elaborate schemes of fraud and deceit, and hacking e-mail and secure computer networks. The work of this industry can be ingenious, but it also raises crucial moral and legal questions in a world where global conflicts are as likely to be corporation versus corporation as they are to be nation versus nation.This globalized industry is not a recent phenomenon, but rather a continuation of a fascinating history. The story begins with Allan Pinkerton, the nation's first true "private eye," and extends through the annals of a rich history that includes tycoons and playboys, presidents and FBI operatives, CEOs and accountants, Cold War veterans and military personnel. Built on exclusive reporting and unprecedented access, this book features accounts of Howard Hughes's private CIA, the extensive spying that took place in a battle between two global food companies, and interviews with some of the world's top corporate surveillance experts.

An entertaining, must-have guide to the indicators most investors aren't following but should be!To make the best possible investment decisions, savvy investors know that they should pay close attention to economic indicators. But while most are looking at conventional barometers like unemployment rates and housing starts, the smartest investors are following the often ignored, sometimes curious, but always interesting indicators that offer a true sense of where the economy is and where it's going. They provide the vital information needed to beat the market. In The Wall Street Journal Guide to the 50 Economic Indicators That Really Matter, Simon Constable and Robert E. Wright offer investors powerful new tools to guide them through the markets. Whether it's the VIX index (which tracks the level of anxiety among investors) or the Vixen index (which tracks the number of attractive waitresses in your hometown), this essential guide includes in-depth analyses of 50 valuable economic indicators, as well as what to watch for, what to do when movement happens, and the risk level involved in taking action. This must-have guide entertains and enlightens while offering essential advice on navigating the global economic climate.

The book sheds light on how Sberbank of Russia was transformed from the old-school institution with outlived Soviet practices into a decent member of the world’s financial elite and one of the richest brands on the planet. Sberbank reform was an unprecedented event in the history of Russian business. Never before such a large post-Soviet establishment has undergone such a radical and total reorganization according to western patterns. Initiator of the Sberbank reform in 2007 is the ex-minister and well-known liberal German Gref, whose ambitious plan was to turn this huge, unwieldy institution into an advanced financial company. Wins and losses of Gref’s team became not just a personal achievement or the bank’s chief failure. They essentially answered the key question of Russian business: can people in Russia work on the same level as people in the West? For the purpose of this book, journalist Eugeny Karasyuk conducted dozens of interviews with employees of Sberbank on different levels. The result is a breathtaking economic thriller with a remarkable story of how progressive management techniques were implemented in that reality. Sberbank: The Rebirth of Russia’s Financial Giant will be interesting to anyone seriously considering reforms in one’s company, and those who are curious about doing business with Russia. Translated from the Russian by Lewis White.

The third in the bestselling Market Wizards series, this time focusing on the barometer of the economy the stock market. It has been nearly a decade since the publication of the highly successful The New Market Wizards. The interim has witnessed the most dynamic bull market in US stock history, a collapse in commodity prices, dramatic failures in some of the world's leading hedge funds, the burst of the Internet bubble, a fall into recession and subsequent rumblings of recovery. Who have been the 'market wizards' during this tumultuous financial periodHow did some traders manage to significantly outperform a stockmarket that during its heyday moved virtually straight upThis book will feature interviews with a variety of traders who achieved phenomenal financial success during the glory days of the Internet boom. In contrast with the first two Market Wizard books, which included traders from a broad financial spectrum stocks, bonds, currencies and futures this volume will focus on traders in the stockmarket.

What is Your Collaborative Intention?James W. Tamm and Ronald J. Luyet provide tools that will increase your ability to collaborate. You will learn to be more aware of others and how to problem-solve and negotiate. Collaborative skills have never been more important, and these skills are absolutely necessary for today's workplace.Radical Collaboration is a how-to-manual for anyone who wants to create trusting, collaborative environments, and transform groups into motivated and empowered teams.It is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.

In today's competitive environment, creativity is no longer an option. Companies that understand how to manage creativity in their people, organize for creative results and willingly implement good new ideas will triumph.In Jamming, John Kao also offers an approach that demystifies a topic traditionally confounding to businesspeople everywhere. He begins by showing how creativity, like the musical discipline of jazz, has a vocabulary and a grammar. It is a process, and because of that it can be observed, analyzed, understood, replicated, taught and managed. He explains how creativity needs a particular environment in which to blossom and grow. Like musicians in a jam session, a group of businesspeople can take an idea, challenge one another's imagination and produce an entirely new set of possibilities. Kao reveals how managers can stimulate creativity in their employees, explores the impact of information technology on creativity, looks at the globalization of creativity and shows how to ensure the loyalty of people who design, build and deliver today's vital products and services.

With economic uncertainty reaching unprecedented levels, Aaron W. Smith's accessible nine-step plan to take control of your financial future will resonate whether you're just starting out or finding yourself midlife with concerns about your retirement. In The Black will transform your retirement plans, regardless of income, by offering concrete advice on what opportunities are available and using real-life examples to illustrate how anyone can achieve their financial dreams be they middle- aged and facing debt or actively saving since their early twenties. In clear, easy-to-follow steps, readers will learn how to: Overcome historical resistance to investing Save for retirement while keeping kinship ties intact Use faith as a motivator for saving and strengthening financial discipline Break through denial about changes in Social Security and pension plans. . . and much more.

There is no doubt that we are in the middle of a transition to a knowledge-based economy. Breakthrough technologies in microelectronics, biotechnology, new materials, telecommunications, robotics, and computers are fundamentally changing the game of creating wealth. While these new industries are growing explosively, existing industries such as banking and retail are being transformed beyond recognition. As a result, a new global economy is emerging to replace existing national economies.What will it take for individuals, companies, and entire countries to succeed in the new economics of the twenty-first centuryRather than focusing on spending, Lester C. Thurow argues that we must emphasize investment in basic knowledge, education, and infrastructure. Only by committing ourselves to building communal wealth can we maximize opportunities for building personal wealth as well. Building Wealth is an indispensable guide to surviving -- and thriving -- in the economies of the twenty-first century.

Geared toward the unique challenges faced by self-employed businesswomen and updated for the social media-driven, post-financial crisis world The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.

Beat the Pros at Their Own Game All too often, you learn about good stocks far too late to profit from the information. By the time you actually buy a stock, professional investors have already been there, bought the stock, driven up the price, and are just waiting to unload it at an inflated price.All That's About to Change. . . .In Ahead of the Market, Mitch Zacks shows investors how they can spot stocks that are poised to take off long before the rest of the crowd learns about them. HowBy unlocking the gems of priceless information buried in Wall Street's often self-serving research. Ahead of the Market is the first book, ever, that enables you to profitably use the analyst stock research for which Wall Street firms pay more than one billion dollars annually. Many investors have rightly felt misled in the past by analysts who continued to hype stocks as prices plummeted. You may have even concluded that Wall Street research is totally worthless. But it's not.In Ahead of the Market, Mitch Zacks shows that analysts actually provide a wealth of market-moving information that can generate exceptional returns if interpreted correctly.The key is to use the research produced by Wall Street analysts the same way the professional money managers do.Pioneered by the firm Zacks Investment Research and based on more than twenty years of intensive analysis, the investment strategies revealed in this book are indeed the same ones used by successful professional investors everywhere.In these pages you will learn how to form an investment plan by locating stocks that are poised for price appreciation and avoiding stocks heading for a fall. Zacks shows how you could have prevented being burned when the recent bubble burst, if you had known how to use analyst research correctly and teaches you the rules of the research game so you will not fall victim the next time around. In sum, this book is your guide to picking the right stock at the right time.Mitch Zacks's groundbreaking research provides new insights and new strategies to: Use revisions to analysts' earnings estimates to predict the rise and fall of stock prices Interpret the real meaning behind analysts' stock recommendations Employ the "cockroach" phenomenon and other methodologies to predict earnings surprises before they occur Determine how to react when a company reports earnings and how to profit from "post-earnings announcement drift" Understand and profit from "analyst creep" the reason that earnings estimate revisions occur incrementally over time Avoid being duped by the games that companies play with their earnings reportsWhether the economy is healthy or stalled, whether the market is up or down, by focusing on the strategies contained in this book you will always come out ahead. Well-picked individual stocks will always carry the day. Now with Ahead of the Market, you will finally have the same tools institutional investors have and will be able to find great stocks in any market environment.

Who's really driving oil and gas pricesHow much oil is leftHow far will Big Oil go to get it, and at what cost to the environment, human rights, the economy, worker safety, public health, and democracy?Here, at last, are the answers we've been looking for and the inside story on Big Oil.In The Tyranny of Oil, Antonia Juhasz investigates the true state of the companies collectively known as "Big Oil," uncovering their unparalleled global financial power, their political dominance, and their increasingly destructive plans for the future. And she tells us what we can do about it.A tool for meaningful change that blends history, original investigative research and reporting, candid interviews with key insiders, and a unique focus on activism, The Tyranny of Oil is required reading for every concerned global citizen.

How to afford kids and teach them about moneyWe all want to raise smart children. But somewhere between the reading, writing, and arithmetic, one of life's most important lessons is too often overlooked: personal finances. As adults, we interact with money every day, whether by saving, investing, spending, or giving it, but we often forget that kids also face these same decisions from their own unique perspective as they mature. How do we teach today what kids really need to know tomorrow to thrive as financially savvy adultsIn Piggybanking, veteran Wall Street Journal personal-finance writer Jeff D. Opdyke provides a clear and effective plan to help parents raise children to be comfortable and confident managing the daily finances of life.But even before kids arrive, parents face a rash of financial decisions. Accordingly, Piggybanking also deals with the essential problems every struggling young family must face, including how to prepare your budget for a child's arrival, how to choose between single- and dual-income lifestyles, and how to plan for funding a college education.With Opdyke's valuable advice, and with his 15 Rules of Kids Money in hand, parents will be well equipped to create a sound financial foundation for their family and a successful financial life for their kids.

From the founders of ClassyMommy.com and MomGenerations.com comes the ultimate guide to helping moms build successful careers at home by doing what they already do online just better.To work or not to work it's the toughest question for most mothers today. But Audrey McClelland and Colleen Padilla have found the coveted middle ground, creating successful careers from home via the Internet. They've literally Skyped, blogged, vlogged, tweeted, and Facebooked their way to the top and in this eye-opening book they show other moms how to find success through these seven basic steps: 1. Find your passion. 2. Hang a digital shingle and start typing. 3. Find your tribe. 4. Make opportunity knock and learn how to answer that door. 5. Manage the Benjamins. 6. Don't forget the children! 7. Live happily ever after by living your values.

Are you ready for the inevitable day whenyou will have to act as parent to your parentsProtecting Your Parents’ Money is the essential financial handbook that will help you navigate this confusing and difficult transition, providing a game plan for tackling complex issues like estate planning, retirement income and savings, and long-term health care. Most important, it will help bridge the communication barrier between parents and adult children, which often makes the process much more difficult than it needs to be. Important topics include: ?Personal Finance 101, the Senior Years: The essential definitions and workings of the myriad investment options and financial requirements your parents will deal with in retirement. ?The Move: How to find the right nursing homes or retirement communities, comparing costs and factoring your parents’ assets into the mix. ?Understanding Medicare: What it is, how to qualify for coverage, and what it means for your parents’ finances. ?Elder Fraud: How to look for telltale signs that your parents have been victimized.

The definitive guide for Main Street readers who want to make sense of what's happening on Wall Street and better understand how we got here and what we need to know to in days to come. Written by seasoned financial writer Dave Kansas this official Wall Street Journal guide will be filled with practical information revealing what the crisis means for reader's financial lives and what steps they should be taking now to inform and protect themselves.

It was an inconceivable deception: over $65 billion stolen in the world's largest Ponzi scheme. Including new and revealing interviews with those who worked closest to himand his family, Betrayal is an in-depth, penetrating look at the man who perpetrated history's most notorious financial crime. To the people who knew him, Bernie Madoff was a kind and honorable person; a loving father and husband; generous to his employees and charitable even to strangers. On Wall Street, he was known as a wise elder statesman, wildly successful in his investments but never too risky with people's money. He was so revered and trusted that thousands placed their life savings with him, and he in turn provided them with early retirements and affluent lifestyles.But on December 11, 2008, Madoff confessed that he'd lied to them all. The monthly financial statements he'd sent customers for decades were all works of fiction. Their money was gone.Despite the crush of media attention on Madoff's scam, little is known about Madoff himself. What could lead a seemingly good man to ruin the lives of everyone who ever cared about himWhat caused Bernie Madoff to commit an unspeakable act of betrayal, bankrupting his family, his friends, his mentors, and thousands of investors who depended upon him for their livelihoodsBetrayal: The Life and Lies of Bernie Madoff is about the man who realized that he could have everything he wanted if he simply lied to the people who trusted him the most. Author Andrew Kirtzman tracked down more than a hundred people from Madoff's past, from the first girl he ever kissed to family members who played in his house as children; from his secretaries to his drivers; from traders at his company to his inner circle of friends. He pored through thousands of pages of court records; private e-mails; phone-conversation tran*s; and census, military, and immigration records. The result is a fascinating story about the rise of a deeply immoral man.Kirtzman describes Madoff's feelings of inferiority and humiliation as a child, and his obsession with making money to prove himself worthy as he grew older. He reveals Madoff's construction of a criminal enterprise at a young age, long before he's ever claimed it began. He paints a picture of a loving yet strange family that ran a multibillion-dollar corporation like a small family restaurant. He offers an inside look at life within the company and the characters who worked on the infamous seventeenth floor. He reveals the details of an underground flow of cash that no one has known about until now. And he chronicles the desperate moments leading up to Madoff's fall, from the perspective of the people who spent the last hours with him before his house of cards collapsed.

The co-author of the monumental bestseller Reengineering the Corporation continues the reengineering revolution with another national bestseller that has already sold more than 165,000 copies in hardcoverReengineering Management is a brilliant, practical and much needed book on the most powerful management idea of the decade. Reengineering changing the traditional and outdated organization, processes and culture of a company is corporate America's greatest challenge today.In Reengineering Management, Champy examines the far-reaching changes managers must make for themselves and their companies to succeed in an era of unprecedented competition. Through his extensive consulting and research work, he shows how reengineering succeeds only when managers reinvent their own jobs and managerial styles. Otherwise, the ultra-efficient and effective reengineered processes for acquiring and serving customers, filling orders, bringing new concepts to market and other key business activities eventually fall apart.Champy illustrates this new management agenda through first-hand experiences of managers of reengineered operations at Federal Express, Wisconsin Electric, CIGNA Health Care, Hewlett-Packard, AT&T Universal Card Services and other companies. Champy shows how they are mastering the managerial challenges of reengineering, and as a result are making their organizations exciting and competitive. As more and more organizations reengineer, the experiences of these managers will become an insiders' guide to managerial life in the company of the future.Reengineering Management picks up where Reengineering the Corporation left off by exploring the managerial implications of the reengineered workplace. As reengineering becomes critical to all organizations, Reengineering Management will be the road map for managerial success in the future. It is, indeed, the manifesto for the next managerial revolution.