《中国电子商务报告(2012英文版)》是中华人民共和国商务部组织编写的反映2012年中国电子商务发展情况的权威性报告,涉及中国电子商务的发展概况、电子商务的发展环境、电子商务服务业的发展、电子商务在各行业的应用、各省市电子商务发展等方面内容,附录提供了电子商务交易额的计算方法,电子商务相关政策、法律和标准目录,以及世界部分国家和地区电子商务发展情况,供读者参考。读者可以从本书中了解中国电子商务发展的水平、特点和趋势以及基本思路、政策和措施。
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Preface
Chapter 1 Overview of Electronic Commerce Development in China
1.1 Development of Chinese E-commerce in 2012
1.2 Features of global E-commerce development
1.3 The characteristics and problems of Chinese E-commerce development in 2012
1.3.1 The characteristics of Chinese E-commerce development
1.3.2 The main problems and challenges of Chinese E-commerce development
1.4 Grasping the strategic opportunity period to promote E-commerce development level of China
Chapter 2 Chinese E-commerce Development Environment
2.1 Basic environment of E-commerce
2.1.1 Further improvement of E-commerce network operating conditions
2.1.2 The rapid expansion of E-commerce users
2.1.3 The great importance attached to E-commerce network security
2.1.4 The rapid spread of new network information technology in E-commerce
2.1.5 Continuous promotion of E-commerce standardization
2.2 Policy and legal environment of E-commerce
2.2.1 Policy and legal support
2.2.2 Regulation of E-commerce transaction order
2.3 E-commerce credit and investment environment
2.3.1 Social credit environment
2.3.2 E-commerce credit construction
2.3.3 E-commerce investment and financing environment
2.4 E-commerce human environment
2.4.1 E-commerce talent training
2.4.2 Theoretical study of E-commerce
2.5 International environment of E-commerce
2.5.1 E-commerce having attracted attention of international organizations
2.5.2 International legislative activities of E-commerce
Chapter 3 China's E-commerce Service Industry
3.1 The development of trading services of E-commerce
3.1.1 Overview of the development of E-commerce service industry in 2011
3.1.2 The development of the third party B2B E-commerce service
3.1.3 The development of online retail services
3.1.4 Development of other online retail service platforms
3.2 The development of E-commerce supporting service
3.2.1 The development of electronic payment service industry
3.2.2 The development of E-commerce logistics and distribution services
3.2.3 Development of E-commerce authentication service business
3.2.4 Development of E-commerce data services
3.3 Development of E-commerce derivative services
3.3.1 Development of E-commerce operation service industry
3.3.2 Development of other E-commerce derivative services
3.4 E-commerce and starting one's own business
Chapter 4 Application of E-commerce in China
4.1 E-commerce application in industry
4.1.1 Large and medium-sized enterprises' E-commerce
4.1.2 E-commerce in small and medium enterprises(SME)
4.2 E-commerce application in agriculture
4.2.1 Accelerating agricultural information infrastructure construction
4.2.2 Launch of pilot project of rural information demonstration bases
4.2.3 The rapid but unbalanced development of E-marketing for agricultural products
4.2.4 E-commerce of agricultural materials developing rapidly
4.2.5 New exploration on patterns for agricultural E-commerce
4.3 Application of E-commerce in circulation industry
4.3.1 E-commerce in the field of foreign trade
4.3.2 E-commerce in the retail field
4.4 Application of E-commerce in financial industry
4.4.1 E-commerce of the banking industry
4.4.2 E-commerce of the insurance industry
4.5 Application of E-commerce in other industries
4.5.1 Electronic government procurement
4.5.2 E-commerce in transportation
4.5.3 E-commerce of postal industry
4.5.4 Tourism E-commerce
4.5.5 Online advertising
4.5.6 E-commerce in life and entertainment service industry
Appendix A Catalogue Summary of Policies and Regulations of E-commerce in China from 2011 to 2012
Appendix B Published Standards of E-commerce in China
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