TYPO3 4.2 E-Commerce电子书

TYPO3 4.2 E-Commerce

Table of Contents

TYPO3 4.2 E-Commerce

Credits

About the Authors

About the Reviewers

Preface

What This Book Covers

Who this book is for

Conventions

Reader Feedback

Customer Support

Errata

Piracy

Questions

1. TYPO3 Installation and Extension Selection

Installation of TYPO3

Installing TYPO3

TYPO3 Install tool

Database access information

Choosing a database

Importing the database

Configuring your TYPO3 installation

Settings at localconf.php file

Installing TYPO3 extensions

Summary

2. Template Configuration

Configuring templates to add design

Types of templates

Template development and integration

TypoScript setup and configuration

Inserting a template using TypoScript

Adding and testing content

Upgrading TYPO3 to a newer version

TYPO3 minor version update

TYPO3 update

Summary

3. Singularity of TYPO3 E-Commerce Plugins

TYPO3 E-Commerce plugins

Payment add-ins

Setting up a PayPal test account

Upgrading to a newer version

Summary

4. Catalogue—Setting Up Online Shop Requirements

Framework and content

Adding products to the online shop

Creating product records

Extra options

Summary

5. Shop Users—Profiles for Unregistered and Registered Users

The importance of registering users

User registr=ation

User identification and user accounts

Discounts for user groups

Summary

6. Navigation Inside the Online Shop and Content Search

Navigation inside page content and sitemap

TMENU

GMENU

Sitemap

Multi-level navigation

Searching in TYPO3

Search extension installation

Adjusting the ABC template

Adding search to the web page

Summary

7. Ordering Organization—Modules of Payment and Delivery

Processing orders

Delivery and payment modules

SSL security certificates

Configuring TYPO3 for SSL support

SSL extensions

Payments

Summary

8. Administrative Interface in TYPO3

Available administrative functions

Page module

List module

Info module

Access module

Functions module

Versioning module

Template module

Filelist module

User settings

User Admin module

Extention Manager module

DB check module

Configuration module

Install module

Log module

Help module

RTE (Rich Text Editor) extension

Backend interface and configuration

Content columns

Headings and content elements

TCEFORM

Fields switch off

Summary

9. Online Shop SEO Development

The importance of SEO

Implementing SEO solutions

Minimum SEO requirements

Technical requirements

The minimal requirements for website content

Optimal SEO requirements

Requirements for content of the website

The solutions provided by Google

Quick steps for successful SEO

Summary

10. Managing and Marketing Your Site

The important aspects of management

The visual aspects of an online shop

Fostering customer loyalty

The delivery of goods

Delivering the right product

The quality of goods

Main risks

Popularization of an online shop

Working with the target audience

Adwords

Catalogues

Flyers

Radio

Advertisement in magazines

Summary

Index