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Cover
Title Page
Dedication
Contents
The Real World
The Self-Entitlement Injection Theory
The Queens Logic Formula: How I Got This Way
How to Get in the Door When the Door’s Not Open
The “Don’t Know Him, Don’t Like Him” Syndrome
The A-to-Z–Culture Concept
The Touch Football Doctrine
The Failure-Dichotomy Principle
Zig Theory
The Hungry-Eye Hiring Theory
The Doctrine of Female Superiority
The Mutual-Win Management Formula
The Great Disappearing-Boss Doctrine
The Boss-Subordinate Role Model
Sometimes You Have to Be a Dickhead
The Ad World
Selling in the New Millennium: The Brand-Ethos Model
The Corporate Homeland Security Theory
Analyzing Advertising’s Corporate Inferiority Complex
Solving the Creative-Commercial Equation
It All Comes Back to Babes
The Principle of Moral Responsibility and Just Plain Bad Ads
The Risk of Not Being Risky
The Wayne Newton School of Product Polarization
The Hip-Hop–Sprite Syndrome
The Business World
Women Are Muses
The Client-First Formula
The Learned-Helplessness Principle
The Put-a-Stake-in-the-Ground Theory
The Power of Managing Up
The Great Motivator: A Good Firing
The Miles Drentell Doctrine, aka the CEO Electrochemical Equation
Your Own World
Do!
The Power of Self-Branding
Why Hatred Is Good
The Multiple-Mountain Theory
The Charles Atlas School of Business Theory
The Big-Shadow Principle
Strength Sells
The Next World
Got Rich, Let’s Go for Famous
Searchable Terms
Acknowledgments
About the Author
Credits
Copyright
About the publisher
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