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Cover
Title Page
Dedication
Contents
Introduction
And so we Begin
Cheer up, Everyone’s Had Their Moment
Preliminaries
Advice for People who Never Wrote a Speech or Pretty Much Anything Else
A Word from Jamie Humes
By the Way
Some Basics to Note
Let Me Just Throw This In
The Speeches We Keep in our Heads
Simplicity, II
The Most Moving Thing in a Speech is Always the Logic
There is no Great Speech Without Great Policy
Gimme One a Them Sound Bite Things
Sound Bite II, The Sequel
Writing Speeches for Other People
You Have to Find Their Sound
Presentation
Be You
Don’t Forget to Say Thanks
Toasts and Tributes
Applause
Good Advice from a Vet
Good Advice from Another Vet
Conserve Yourself
Handling Stage Fright
You Can Break Every Rule and Do Fine
Mother Teresa Knocks ’Em Out
Summing Up
A Note to Writers
Index
Acknowledgments
Other Books by Peggy Noonan
Copyright
Aboute the Publisher
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