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英语媒体阅读电子书

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作       者:陈璟

出  版  社:重庆大学出版社

出版时间:2014-02-01

字       数:31.5万

所属分类: 教育 > 大中专教材 > 成人/中高职教材

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  《英语媒体阅读》系“求实”高 职高专英语专业系列教材之一。《英语媒体阅读》共 13章,采用“读新闻”顺序行材料的编排。针对当 下媒体行业的迅猛发展,详细介绍了传统媒体与现代 媒体的不同特,从学习者的需要出发,通过对英语 新闻基础知识详尽地介绍,配以大量的实例,给英语 新闻爱好者以及自学者提供了很好的学习机会。本书 内容在选材上注重真实性,充分体现师生互动,编排 体例便于教学应用。本教材适用于高职高专英语专业 三年级学生,和普通高校英语专业本科学生,以及新 闻英语爱好者。
目录展开

前言

CHAPTER ONE Introduction to News and the Medium

Ⅰ.News

Ⅱ.News Values

Ⅲ.Hard News and Soft News

Ⅳ.Media

Ⅴ.Newspapers and Magazines in USA and UK

Ⅵ.News Agency

Notes

Journalistic Knowledge

Exercise

CHAPTER TWO Introduction to Sections of Medium

Sections of a Newspaper

Notes

Journalistic Knowledge

Exercises

CHAPTER THREE Understanding News Headline

Ⅰ.Knowing Newspaper Headline

Ⅱ.Features of the English Newspaper Headline

Ⅲ.News Headline Grammar

Ⅳ.Rhetorical Devices Of English Newspaper Headline

Ⅴ.Different Types of Newspaper Headline

Ⅵ.Headline Vocabulary(1)

Notes

Journalistic Knowledge

Exercises

CHAPTER FOUR Reading News Lead

Ⅰ.News Lead and Summary Sentence

Ⅱ.Direct Lead

Ⅲ.Delayed Lead

Ⅳ.The Inverted Pyramid Form

Ⅴ.Understanding News Lead

Journalistic Knowledge

Exercises

CHAPTER FIVE Different News Types

Ⅰ.News Types

Ⅱ.The Layout of Newspaper

Journalistic Knowledge

Exercises

CHAPTER SIX Advertisement Reading

Ⅰ.Features of Advertising English

Ⅱ.Classified Advertisements

Ⅲ.Cultural Differences in Advertising Texts

Journalistic Knowledge

Exercises

CHAPTER SEVEN Methods of News Reading

Critical Reading

Notes

Journalistic Knowledge

Exercises

CHAPTER EIGHT Introduction to Internet News Reading

Ⅰ.The Superiority of Internet as a Mass Medium

Ⅱ.Linguistic Features of Internet News

Ⅲ.The layout of Newspaper Website

Ⅳ.How to Search News on the Internet

Journalistic Knowledge

Exercise

CHAPTER NINE English-Chinese News Translation

Ⅰ.Translating News Headlines

Ⅱ.Translating News Leads

Ⅲ.Translating News Body

Ⅳ.Cultural Awareness in English-Chinese News Translation

Notes

Journalistic Knowledge

Exercise

CHAPTER TEN Introduction to English Newspaper Formats

Ⅰ.Broadsheet

Ⅱ.Tabloid—A Sensational,Gossip-filled Newspaper

Ⅲ.Compact Newspaper—Tabloid Format Newspaper

Ⅳ.Berliner(format)

Ⅴ.Switch to Smaller Sizes

Notes

Journalistic Knowledge

Exercise

CHAPTER ELEVEN New Media

Ⅰ.Interactivity and New Media

Ⅱ.Microblog—an Information Platform of New Media Era

Ⅲ.Twitter & Sina's Weibo

Ⅳ.Viber and Wechat

Ⅴ.Newspapers in New Media Context

Journalistic Knowledge

Exercise

CHAPTER TWELVE Making a Newspaper

Ⅰ.Technical Support

Ⅱ.Making Your Own Classroom Paper

Ⅲ.Resources

Journalistic Knowledge

Exercise

CHAPTER THIRTEEN Selected News Stories

APPENDIX Journalistic Vocabulary

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