国际商务函电电子书

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目录

内容提要

前言

Unit 1 BASICS OF BUSINESS CORRESPONDENCE

The Importance of Business Correspondence Writing

Challenges Faced by Business People Who Use English as a Second Language

Things to be Noted by Business People Who Use English as a Second Language

Components of Business Letters

Components of Business Emails

Unit 2 ENQUIRIES AND REQUESTS

1. Making an Enquiry

2. Responding to Customer's Interest

3. Sending a Price List

4. Request for the Catalogue and Samples

5. Reply to the Above Enquiry

6. Asking for Quotations

7. Reply to an Enquiry on a Specific Model

8. Enquiry about Air-Conditioning Service

9. Reply to the Enquiry on Air-Conditioning Service

10. Looking for Prospective Buyers

Unit 3 QUOTATIONS AND OFFERS

1. Giving a Quotation for Poster Paper

2. Giving a Quotation for Medically Used Machines

3. Asking about a Requote

4. Giving a Price Cut

5. Recommending the Purchase

6. Offering a Discount for Regular Customers

7. Declining an Offer

8. Declining the Buyer's Request

9. Making a Counter-Offer

10. Declining a Counter-Offer

Unit 4 PLACING ORDERS

1. A Purchase Order

2. Enclosing an Order Form

3. Placing an Order

4. Declining an Order

5. Acknowledgement of an Order

6. Confirming a Repeat Order

7. Confirming an Order

8. Offering an Alternative Product

9. Final Confirmation of an Order

10. Confirming Order Details

Unit 5 SALES LETTERS

1. Promote a New Product Range

2. Sales Recommendation Letter

3. After-sales Follow-up

4. Sustaining a Business Relationship

5. Strengthening Customer Relationships

6. Contacting Customers with Inactive Accounts

7. Follow-up after a Sales Demonstration

8. Follow-up on a Sales Exhibition

9. Letter to Win back a Lost Customer

10. A Sales Letter of Hotel Service

Unit 6 CREDIT AND PAYMENT

1. Inquiry about Credit Information

2. A Favorable Reply to the Above

3. An Unfavorable Reply to the Above

4. Request for a Line of Commercial Credit

5. Request to Open an L/C

6. Request to Amend an L/C

7. Request to Extend an L/C

8. Reminding an Overdue Payment

9. Reply to a Reminder Letter

10. Request to Make an Overdue Payment

Unit 7 PACKING AND SHIPPING

1. Stating Marking Requirements

2. Modifying Marking Requirements

3. Inquiry about Flower Pot Packaging

4. Describing Export Carton Instructions

5. Requesting Earlier Shipment

6. Responding to a Shipment Request

7. Requesting Shipping Documents

8. Shipping Advice

9. Shipper Authorization

10. Describing a Container Service

Unit 8 COMPLAINTS AND CLAIMS

1. Complaining about a Faulty Product

2. Responding to the Complaint

3. Declining a Claim

4. Complaining about Poor Quality

5. Responding to a Claim on Poor Quality

6. Claim for Short Weight

7. Reply to the Claim on Short Weight

8. Complaining about Late Delivery

9. Responding to the Complaint about Late Delivery

10. Claim on Replacements for Damaged Products

Unit 9 CONTRACTS AND AGREEMENTS

1. On Sales Agreement

2. On Purchase Agreement

3. On Sales Representative Agreement

4. Amendments to the Sales Representative Agreement

5. On Consortium Agreement

6. On Service Agreement

7. Contract Renewal

8. On Terms of a Proposed Contract

9. Suggesting a Change in a Contract

10. Extension of a Contract

Unit 10 INVITATIONS AND INTRODUCTIONS

1. Invitation to Attend an Exhibition

2. Invitation to a Car Expo

3. Accepting an Invitation to an Event

4. Accepting an Invitation to a Meeting

5. Postponing an Invitation to a Factory Tour

6. Follow-up to an Invitation

7. Self-Introduction Business Letter

8. A Business Introduction Letter

9. Introducing a New Catalog

10. Introducing a New Product

Unit 11 THANK-YOU AND WELCOME

1. Thanks for Arrangements

2. Meeting Thank-you Note

3. Thanks for Payment

4. Referral Thank-you Note

5. Sales Thank-you Letter

6. Welcome Letter to a New Account

7. Welcome Letter on the Website

8. Welcome Letter to an Expo

9. Welcome Letter to a Trade Show

10. Welcome Letter to a New Shareholder

Unit 12 ANNOUNCEMENTS AND NOTIFICATIONS

1. Announcing a Change of Policy

2. Announcing a Change of Business Address

3. Announcing a Holiday Closing

4. Announcing a Change of Email Address

5. Announcing a New Product

6. Announcing a Rate Increase

7. Notifying a Shipper of an Incorrect Order

8. Informing Customers of a Misprint

9. Announcing a New Website

10. Informing a Customer of an Incorrect Payment Amount

11. Announcing a Business Takeover

Unit 13 ACKNOWLEDGEMENTS AND CONFIRMATIONS

1. Acknowledging an Order

2. Acknowledging the Return of an Item

3. Acknowledging a Payment

4. Acknowledging a Job Application

5. Acknowledging a Compensation Request

6. Confirming an Oral Agreement

7. Confirming a Meeting

8. Confirming a Promotion

9. Confirming the Receipt of a Bid

10. Confirming a Travel Arrangement

Unit 14 OTHER BUSINESS CORRESPONDENCE

1. Leasing Terms

2. Rental and Cash Deposit

3. Invitation to Bid

4. Declining a Bid

5. Producing with Supplied Drawings

6. Requesting Open Cover Insurance

7. Clarifying Insurance Terms

8. Seeking Distributors

9. Buyer's Request for Goods on Consignment

10. Seller's Acceptance of the Above

APPENDICES

A. International Trade Terms

B. Plain English

C. Positive Vocabulary for Business Writing

D. Common Marks of Punctuation

E. Abbreviations for Business Vocabulary

F. Main Ports

G. Currencies of the World

References