售 价：¥
6.7
温馨提示：数字商品不支持退换货，不提供源文件，不支持导出打印
为你推荐
序言
Chapter 1 Globalization and Multinational Corporations
Learning Objectives
Opening Case
Understanding Globalization
Correlation between Globalization and Corporations
Conclusion
Chapter 2 CSR,CSV and Sustainability
Learning Objectives
Opening Case
Stakeholder Theory
Corporate Social Responsibility
Creating Shared Value
Sustainability Strategies
Conclusion
Chapter 3 Culture and Management
Learning Objectives
Opening Case
Understanding Culture [2]
Hofstede’s Cultural Dimensions Theory
Societal Culture and Corporate Culture
The Influence of Culture on Decision Making
Conclusion
Chapter 4 Cross-Cultural Communication
Learning Objectives
Opening Case
Understanding Communication Process
Trust in Communication
Cultural Variables in the Communication Process
Context and Channels of Communication
Managing Cross-Cultural Communication
Conclusion
Chapter 5 Cross-Cultural Negotiation
Learning Objectives
Opening Case
Understanding Negotiation
Negotiation Process
Negotiation Styles and Management
Conclusion
Chapter 6 International Marketing Strategies
Learning Objectives
Opening Case
Introduction of International Marketing
STP Marketing Strategy
4Ps Marketing Strategy
Conclusion
Chapter 7 International Branding Strategies
Learning Objectives
Opening Case
The Basic Concepts of Brand
Brand Strategies
Brand Equity and Brand-Related Models
Brand Collaboration [15]
Conclusion
Chapter 8 Reasons and Ways of Going Global
Learning Objectives
Opening Case
Reasons for Going Global
Ways of Globalization
Analysis Models of Going Global
Conclusion
Chapter 9 Entry Modes of Going Global
Learning Objectives
Opening Case
Introduction of Entry Modes
Equity Entry Modes Manifested by Foreign Direct Investment
FDI: Greenfield and Brownfield Investment
FDI: Merger and Acquisition [5]
FDI: Joint Ventures [8]
Non-Equity Entry Modes
Conclusion
Chapter 10 Strategy Alliance of Going Global
Learning Objectives
Opening Case
Introduction of Strategic Alliances
Equity Strategic Alliances
Non-Equity Alliances
Equity Alliances vs.Non-Equity Alliances [7]
Influential Factors of Strategic Alliances [8]
Conclusion
买过这本书的人还买过
读了这本书的人还在读
同类图书排行榜
购物车
个人中心
