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Part One Fundamentals of Effective Speaking
1 Acquiring the Basic Skills
FIRST/ TAKE HEART FROM THE EXPERIENCE OF OTHERS
SECOND/ KEEP YOUR GOAL BEFORE YOU
THIRD / PREDETERMINE YOUR MIND TO SUCCESS
FOURTH / SEIZE EVERY OPPORTUNITY TO PRACTICE
2 Developing Confidence
FIRST / GET THE FACTS ABOUT FEAR OFSPEAKING IN PUBLIC
SECOND / PREPARE IN THE PROPER WAY
THIRD / PREDETERMINE YOUR MIND TO SUCCESS
FOURTH / ACT CONFIDENT
3 Speaking Effectively the Quick and Easy Way
FIRST / SPEAK ABOUT SOMETHING YOU HAVE EARNED THE RIGHT TO TAlK ABOUT THROUGH EXPERIENCE OR STUDY
SECOND/BESUREYOUAREEXCITEDABOUTYOURSUBJECT
THIRD / BE EAGER TO SHARE YOUR TALK WITH YOUR LISTENERS
Part Two Speech, Speaker, and Audience
4 Earning the Right to Talk
FIRST/ LIMIT YOUR SUBJECT
SECOND/ DEVELOP RESERVE POWER
THIRD/FILLYOURTALKWITHILLUSTRATIONSANDEXAMPLES
FOURTH/ USE CONCRETE, FAMILIAR WORDS THAT CREATE ICTURES
5 Vitalizing the Talk
FIRST/ CHOOSE SUBJECTS YOU ARE EARNEST ABOUT
SECOND/ RELIVE THE FEELINGS YOU HAVE ABOUT YOUR TOPIC
THIRD/ ACT IN EARNEST
6 Sharing the Talk with the Audience
FIRST/ TALK IN TERMS OF YOUR LISTENERS' INTERESTS
SECOND/ GIVE HONEST, SINCERE APPRECIATION
THIRD/ IDENTIFY YOURSELF WITH THE AUDIENCE
FOURTH/ MAKE YOUR AUDIENCE A PARTNER IN YOUR TALK
FIFTH/ PLAY YOURSELF DOWN
Part Three The Purpose of Prepared and Impromptu Talks
7 Making the Short Talk to Get Action
FIRST/ GIVE YOUR EXAMPLE, AN INCIDENT FROM YOUR LIFE
SECOND/ STATE YOUR POINT, WHAT YOU WANT THE AUDIENCE TO DO
THIRD/ GIVE THE REASON OR BENEFIT THE AUDIENCE MAY EXPECT
8 Making the Talk to Inform
FIRST/ RESTRICT YOUR SUBJECT TO FIT THE TIME AT YOUR ISPOSAL
SECOND/ ARRANGE YOUR IDEAS IN SEQUENCE
THIRD/ ENUMERATE YOUR POINTS AS YOU MAKE THEM
FOURTH/ COMPARE THE STRANGE WITH THE FAMILIAR
FIFTH/ USE VISUAL AIDS
9 Making the Talk to Convince
FIRST/ WIN CONFIDENCE BY DESERVING IT
SECOND/ GET A YES-RESPONSE
THIRD/ SPEAK WITH CONTAGIOUS ENTHUSIASM
FOURTH/ SHOW RESPECT AND AFFECTION FOR YOUR AUDIENCE
FIFTH / BEGIN IN A FRIENDLY WAY
10 Making Impromptu Talks
FIRST/ PRACTICE IMPROMPTU SPEAKING
SECOND/ BE MENTALLY READY TO SPEAK IMPROMPTU
THIRD/ GET INTO AN EXAMPLE IMMEDIATELY
FOURTH/ SPEAK WITH ANIMATION AND FORCE
FIFTH/ USE THE PRINCIPLE OF THE HERE AND NOW
SIXTH/ DON' T TALK IMPROMPTU—GIVE AN IMPROMPTU TALK
Part Four The Art of Communicating
11 Delivering the Talk
FIRST/ CRASH THROUGH YOUR SHELL OF SELF-CONSCIOUSNESS
SECOND/ DON' T TRY TO IMITATE OTHERS—BE YOURSELF
THIRD/ CONVERSE WITH YOUR AUDIENCE
FOURTH/ PUT YOUR HEART INTO YOUR SPEAKING
FIFTH/ PRACTICE MAKING YOUR VOICE STRONG AND FLEXIBLE
Part Five The Challenge of Effective Speaking
12 Introducing Speakers, Presenting and Accepting Awards
FIRST/THOROUGHLYPREPAREWHATYOUAREGOINGTOSAY
SECOND/ FOLLOW THE T-I-S FORMULA
THIRD/ BE ENTHUSIASTIC
FOURTH/ BE WARMLY SINCERE
FIFTH/ THOROUGHLY PREPARE THE TALK OF PRESENTATION
SIXTH/EXPRESSYOURSINCEREFEELINGSINTHETALKOFACCEPTANCE
13 Organizing the Longer Talk
FIRST/ GET ATTENTION IMMEDIATELY
SECOND/ AVOID GETTING UNFAVORABLE ATTENTION
THIRD/ SUPPORT YOUR MAIN IDEAS
FOURTH/ APPEAL FOR ACTION
14 Applying What You Have Learned
FIRST/ USE SPECIFIC DETAIL IN EVERYDAY CONVERSATION
SECOND/ USE EFFECTIVE SPEAKING TECHNIQUES IN YOUR JOB
THIRD/ SEEK OPPORTUNITIES TO SPEAK IN PUBLIC
FOURTH/ YOU MUST PERSIST
FIFTH/ KEEP THE CERTAINTY OF REWARD BEFORE YOU
Part Six How to Win People Your Way of Thinking
1 You Can' t Win an Argument
2 A Sure Way of Making Enemies—And How to Avoid It
3 If You' re Wrong, Admit It
4 A Drop of Honey
5 The Secret of Socrates
6 The Safety Valve in Handling Complaints
7 How to Get Co-operation
8 A Formula That Will Work Wonders for You
9 What Everybody Wants
10 An Appeal That Everybody Likes
11 The Movies Do It. Tv Does It. Why Don' t You Do It?
12 When Nothing Else Works, Try This
第一篇 高效演讲的基本原则
第1章 获得演讲的基本技巧
一、学习别人的经验,激发自己的勇气
二、时刻不忘自己的目标
三、下定成功的决心
四、抓住一切练习演讲的机会
第2章 培养演讲的信心
一、了解当众讲话恐惧的根源
二、做好适当的准备
三、给予积极的暗示
四、表现得信心十足
第3章 简单而有效的演讲方法
一、讲述自己的亲身经历或知识
二、对演讲的题目充满热情
三、激发听众的共鸣
第二篇 演讲、演讲者和听众
第4章 做好演讲前的准备
一、限定题材范围
二、深入思考题材
三、列举实例使演讲生动有趣
四、充分利用具体熟悉的语言
第5章 赋予演讲生命力
一、选择熟悉的话题
二、表达自己的真实感受
三、表现出十足的热情
第6章 与听众融为一体
一、根据听众的兴趣演讲
二、真心诚意地赞美听众
三、与听众建立友谊的桥梁
四、鼓励听众参与演讲
五、保持谦虚谨慎的态度
第三篇 成功发表商务演讲
第7章 激励听众采取行动的演讲
一、用自己生活中的事件作例证
二、直接提出问题,提出诉求
三、说明原因或听众可能获得的利益
第8章 说明性演讲
一、限制演讲题材,以适合特定的时间
二、遵循一定的顺序
三、逐一列举你的要点
四、将陌生题材与听众熟悉的相比较
五、使用视觉辅助工具
第9章 说服性演讲
一、以真诚赢得信心
二、获得听众的赞同
三、热情而富有感染力
四、对听众表示尊敬
五、以友好的态度开始演讲
第10章 即兴演讲
一、勤加练习
二、做好即兴演讲的心理准备
三、立刻举例说明
四、保持蓬勃旺盛的精力
五、从此时此地开始
六、不要随兴而讲——要即兴而谈
第四篇 沟通的艺术
第11章 发表演讲的技巧
一、摆脱自我束缚
二、不要刻意模仿别人,做你自己
三、和听众交谈
四、全身心地投入演讲
五、练习,让你的声音强劲而富有弹性
第五篇 接受成功演讲的挑战
第12章 介绍演讲者、颁奖和领奖
一、做好充分准备
二、采用T-I-S模式
三、充满热情
四、表现出真诚
五、认真准备颁奖词
六、答词的技巧
第13章 如何发表长篇演讲
一、开场白要立即引起听众的注意
二、避免引起不利的注意
三、突出主要论点
四、在实践中检验
第14章 在实践中应用
一、在日常交流中应用
二、在工作中有效地应用
三、寻找当众发言的机会
四、必须持之以恒
五、坚信付出就有回报
第六篇 如何赢得别人的赞同
第1章 你赢不了争论
第2章 如何避免树敌招怨
第3章 勇于承认自己的错误
第4章 一切从友善开始
第5章 苏格拉底的秘诀
第6章 处理抱怨的灵丹妙药
第7章 如何赢得合作
第8章 从对方的立场看问题
第9章 每个人都需要的东西
第10章 激发高尚的动机
第11章 戏剧化地表达你的意见
第12章 提出有意义的挑战
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