The Irrational Bundle电子书

Cover

Contents

Predictably Irrational

Title Page

Dedication

Contents

Introduction

Chapter 1 - The Truth about Relativity

Chapter 2 - The Fallacy of Supply and Demand

Chapter 3 - The Cost of Zero Cost

Chapter 4 - The Cost of Social Norms

Chapter 5 - The Power of a Free Cookie

Chapter 6 - The Influence of Arousal

Chapter 7 - The Problem of Procrastination and Self-Control

Chapter 8 - The High Price of Ownership

Chapter 9 - Keeping Doors Open

Chapter 10 - The Effect of Expectations

Chapter 11 - The Power of Price

Chapter 12 - The Cycle of Distrust

Chapter 13 - The Context of Our Character, Part I

Chapter 14 - The Context of Our Character, Part II

Chapter 15 - Beer and Free Lunches

Thanks

List of Collaborators

Notes

Bibliography and Additional Readings

Praise for Predictably Irrational

The Upside of Irrationality

Title Page

Dedication

Contents

Introduction: Lessons from Procrastination and Medical Side Effects

Part I - The Unexpected Ways We Defy Logic at Work

Chapter 1 - Paying More for Less: Why Big Bonuses Don’t Always Work

Chapter 2 - The Meaning of Labor: What Legos Can Teach Us about the Joy of Work

Chapter 3 - The IKEA Effect: Why We Overvalue What We Make

Chapter 4 - The Not-Invented-Here Bias: Why “My” Ideas Are Better than “Yours”

Chapter 5 - The Case for Revenge: What Makes Us Seek Justice?

Part II - The Unexpected Ways We Defy Logic at Home

Chapter 6 - On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always)

Chapter 7 - Hot or Not? Adaptation, Assortative Mating, and the Beauty Market

Chapter 8 - When a Market Fails: An Example from Online Dating

Chapter 9 - On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many

Chapter 10 - The Long-Term Effects of Short-Term Emotions: Why We Shouldn’t Act on Our Negative Feelings

Chapter 11 - Lessons from Our Irrationalities: Why We Need to Test Everything

Thanks

List of Collaborators

Notes

Bibliography and Additional Readings

Index

The (Honest) Truth About Dishonesty

Title Page

Dedication

Contents

INTRODUCTION: Why Is Dishonesty So Interesting?

CHAPTER 1: Testing the Simple Model of Rational Crime (SMORC)

CHAPTER 2: Fun with the Fudge Factor

CHAPTER 2B: Golf

CHAPTER 3: Blinded by Our Own Motivations

re Tired

CHAPTER 5: Why Wearing Fakes Makes Us Cheat More

CHAPTER 6: Cheating Ourselves

CHAPTER 7: Creativity and Dishonesty: We Are All Storytellers

CHAPTER 8: Cheating as an Infection: How We Catch the Dishonesty Germ

t Necessarily Better than One

t Cheat Enough!

Thanks

List of Collaborators

Notes

Bibliography and Additional Readings

Index

Credits

About the Author

Books by Dan Ariely

Copyright

About the Publisher