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Cover
Table of Contents
Also by Arthur Bochner & Rose Bochner
Title Page
Dedication
Letter to Kids
Letter to Mom and Dad
And now a word from Dad
Introduction
PART 1 - Business: The big picture
CHAPTER 1 - An eye for business
CHAPTER 2 - The body of a business
Corporations
Partnerships
Sole proprietorships
CHAPTER 3 - The mind of a business
CHAPTER 4 - The home of a business
CHAPTER 5 - The heart of a business
Ways businesses use personnel
Productive and happy workers
CHAPTER 6 - The conscience of a business
PART 2 - Business skills: Everyday things you have to know to run your business
CHAPTER 7 - Skill 1: Speaking up
Why don’t most people speak up about problems?
Why you should speak up
How you can speak up
Who you should talk to
When you should speak up
What to do if you don’t get results
CHAPTER 8 - Skill 2: Making business budgets
What is a business budget?
Budget versus cash flow
How to make a budget
Working with a business budget
Why should you budget?
CHAPTER 9 - Skill 3: Record keeping and filing
The importance of records
Profit-and-loss records
Time sheets
Filing
CHAPTER 10 - Skill 4: Communicating—Telephoning & e-mailing
Don’t be intimidated
Speak slowly
What if the adult doesn’t want to talk to you?
Take notes
E-mailing
Always follow up
CHAPTER 11 - Skill 5: Using the telephone book & Internet to get information
Alphabetize the possibilities
What the telephone book can do for you
How to use the telephone book
How to use the Internet
CHAPTER 12 - Skill 6: Negotiating
Definition
Know what you want
Listen to others
Find something you have that the person you are negotiating with can use
Don’t be intimidated
CHAPTER 13 - Skill 7: Putting it in writing
What to put in a contract
What to do about problems with the other person
How to change the deal if it doesn’t work
CHAPTER 14 - Skill 8: Marketing & advertising
Pick a target market
What makes your target market want what you have to offer?
How will you get your target market to listen to you?
What is promotion?
What are special incentives?
What is the public relations and advertising business?
Isn’t advertising difficult?
Testimonials
CHAPTER 15 - Skill 9: Networking
What is networking?
How do you network?
CHAPTER 16 - Skill 10: Human relations
Know people’s needs
Know the habits of the people around you
Be courteous and polite
PART 3 - Twenty super businesses you can start right now
CHAPTER 17 - Two big businesses for kids
Business 1: Lucrative Lemonade
Business 2: Designer Dollars
CHAPTER 18 - Seven old standbys with moneymaking twists
Business 3: Raking in Riches
Business 4: Green Growth from Lawn Mowing
Business 5: Nursery Duty
Business 6: Rose’s Good Garbage
Business 7: Profits from Plants
Business 8: Great Gains from Garage Sales
Business 9: Big Bucks from Books
CHAPTER 19 - A nifty idea
Parental alert: The annoyance factor
Business 10: Cooking for Cash
Business 11: Extra Capital from Couponing
A special note from Rose
Business 12: Riches through Refunding
Business 13: Recycled Wealth
Business 14: Fashionable Fortunes
CHAPTER 20 - How to set up a home waste management consulting business
Call yourself a consultant
Get your valuable ideas on paper
Ways consultants get paid
Know what it costs to start the business and keep it going
Make a deal with your customer to do the work
Making money by becoming a waste detective
Business 15: Treasures from Telephone Audits
Business 16: Hefty Earnings from Home Office Audits
A few saving hints for the home office
Business 17: Wealth in Waste-Water Audits
Business 18: Revenues from Restaurant Audits
Business 19: Healthy Profits from Heat Audits
Some things your family can do
Business 20: Light Up Your Bank Account with Electricity Audits
Ways to make extra money
CHAPTER 21 - The big Kahuna: Starting your own BIG business
Epilogue:
Index
About the Authors
MORE NEWMARKET PRESS BOOKS FOR YOUNG READERS
FICTION FOR YOUNG READERS
THE “WHAT’S HAPPENING TO MY BODY?” SERIES
Copyright Page
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