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作       者:Bochner, Arthur

出  版  社:Newmarket Press

出版时间:2009-08-01

字       数:16.7万

所属分类: 进口书 > 外文原版书 > 经管/金融

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This first-of-its-kind book for young entrepreneurs is now completely revised and updated for a new generation by one of the original authors (now an adult) and his 14-year-old sister.Originally written by Arthur Bochner when he was just 13 with his mom, financial planner Adriane G. Berg, this was the first book to take kids step-by-step through the process of starting their own businesses. Now 24 and a successful political speechwriter, Arthur teams up with his kid sister, Rose, on a completely revised, updated edition to the basics of becoming an entrepreneur, offered in a smart, entertaining style just right for kids age 8-14.This fun and fact-filled volume includes: Cartoons, quizzes, games, and stories about starting up a business and making money from it How to use eBay and other Internet resources Ideas for donating to nonprofits and helping the environment. De*ions of 20 super businesses to start right now (such as lemonade stands, lawn mowing, garage sales) Ten basic business skills kids need to know: Speaking up for what you want; Business budgets; Record keeping, research, and filing; Telephoning; Negotiating; Putting it in writing; Marketing, advertising, and publicity; Networking; Working with others, even parents.
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Cover

Table of Contents

Also by Arthur Bochner & Rose Bochner

Title Page

Dedication

Letter to Kids

Letter to Mom and Dad

And now a word from Dad

Introduction

PART 1 - Business: The big picture

CHAPTER 1 - An eye for business

CHAPTER 2 - The body of a business

Corporations

Partnerships

Sole proprietorships

CHAPTER 3 - The mind of a business

CHAPTER 4 - The home of a business

CHAPTER 5 - The heart of a business

Ways businesses use personnel

Productive and happy workers

CHAPTER 6 - The conscience of a business

PART 2 - Business skills: Everyday things you have to know to run your business

CHAPTER 7 - Skill 1: Speaking up

Why don’t most people speak up about problems?

Why you should speak up

How you can speak up

Who you should talk to

When you should speak up

What to do if you don’t get results

CHAPTER 8 - Skill 2: Making business budgets

What is a business budget?

Budget versus cash flow

How to make a budget

Working with a business budget

Why should you budget?

CHAPTER 9 - Skill 3: Record keeping and filing

The importance of records

Profit-and-loss records

Time sheets

Filing

CHAPTER 10 - Skill 4: Communicating—Telephoning & e-mailing

Don’t be intimidated

Speak slowly

What if the adult doesn’t want to talk to you?

Take notes

E-mailing

Always follow up

CHAPTER 11 - Skill 5: Using the telephone book & Internet to get information

Alphabetize the possibilities

What the telephone book can do for you

How to use the telephone book

How to use the Internet

CHAPTER 12 - Skill 6: Negotiating

Definition

Know what you want

Listen to others

Find something you have that the person you are negotiating with can use

Don’t be intimidated

CHAPTER 13 - Skill 7: Putting it in writing

What to put in a contract

What to do about problems with the other person

How to change the deal if it doesn’t work

CHAPTER 14 - Skill 8: Marketing & advertising

Pick a target market

What makes your target market want what you have to offer?

How will you get your target market to listen to you?

What is promotion?

What are special incentives?

What is the public relations and advertising business?

Isn’t advertising difficult?

Testimonials

CHAPTER 15 - Skill 9: Networking

What is networking?

How do you network?

CHAPTER 16 - Skill 10: Human relations

Know people’s needs

Know the habits of the people around you

Be courteous and polite

PART 3 - Twenty super businesses you can start right now

CHAPTER 17 - Two big businesses for kids

Business 1: Lucrative Lemonade

Business 2: Designer Dollars

CHAPTER 18 - Seven old standbys with moneymaking twists

Business 3: Raking in Riches

Business 4: Green Growth from Lawn Mowing

Business 5: Nursery Duty

Business 6: Rose’s Good Garbage

Business 7: Profits from Plants

Business 8: Great Gains from Garage Sales

Business 9: Big Bucks from Books

CHAPTER 19 - A nifty idea

Parental alert: The annoyance factor

Business 10: Cooking for Cash

Business 11: Extra Capital from Couponing

A special note from Rose

Business 12: Riches through Refunding

Business 13: Recycled Wealth

Business 14: Fashionable Fortunes

CHAPTER 20 - How to set up a home waste management consulting business

Call yourself a consultant

Get your valuable ideas on paper

Ways consultants get paid

Know what it costs to start the business and keep it going

Make a deal with your customer to do the work

Making money by becoming a waste detective

Business 15: Treasures from Telephone Audits

Business 16: Hefty Earnings from Home Office Audits

A few saving hints for the home office

Business 17: Wealth in Waste-Water Audits

Business 18: Revenues from Restaurant Audits

Business 19: Healthy Profits from Heat Audits

Some things your family can do

Business 20: Light Up Your Bank Account with Electricity Audits

Ways to make extra money

CHAPTER 21 - The big Kahuna: Starting your own BIG business

Epilogue:

Index

About the Authors

MORE NEWMARKET PRESS BOOKS FOR YOUNG READERS

FICTION FOR YOUNG READERS

THE “WHAT’S HAPPENING TO MY BODY?” SERIES

Copyright Page

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