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Dedication
Contents
Foreword by John Varvatos
Preface
PART I: ME
1 A Young Entrepreneur
2 Coming to America
3 Discovering TV and American Culture
4 Discovering Junior Achievement and Learning About the Capitalist Business Model
5 My Early Jobs and Their Influence on Me as an Entrepreneur
6 Who Am I?
7 KISS
8 Learning About Branding and the Music Business
9 I Am an Entrepreneur
10 Gene Simmons Family Jewels
11 Philanthropy/Giving Back
PART II: YOU
12 Who Are You?
13 You—The Me, Inc. Business Model
14 Role Models
15 Vacations, Holidays, and Other Wastes of Time
16 Priorities/Practice What You Preach
17 Single or Married? Career or Family?
18 Brilliant Stupid Ideas/Designing the Right Business Model for You
19 The Importance of Being Able to Sell Yourself and Tell Your Story
20 Speak English
21 Women Entrepreneurs
22 Kid Entrepreneurs
23 Failure: What Doesn’t Kill You Makes You Stronger
24 Investing
25 In Summary
Acknowledgments
Also by Gene Simmons
Copyright
About the Publisher
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