In-N-Out Burger电子书

售价：¥

2人正在读 | 0人评论

6.2

作者：Perman, Stacy

出版社：HarperCollins e-books

出版时间：2009-05-01

字数：62.7万

所属分类：进口书 > 外文原版书 > 经管/金融

温馨提示：数字商品不支持退换货，不提供源文件，不支持导出打印

为你推荐

Money Never Enough:Learn to Unlearn to Relearn the New Economy

￥30.88

Finance Basics (Collins Business Secrets)

￥22.76

Taming Your Public Speaking Monkeys

￥24.44

Team Management (Collins Business Secrets)

￥18.74
Best Practices: Motivating Employees

￥72.70

Pitch Perfect

￥155.02

Financial Security in Troubled Times

￥83.93

YOUTUBE ADS for MAXIMUM PROFITS

￥46.36

读书简介
目录
累计评论(0条)

读书简介
目录
累计评论(0条)

The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead fastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following. Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.

目录展开