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Cover
Title Page
Dedication
Contents
Timeline
Foreword to the Collins Business Essentials Edition
Foreword
Preface
Part I
Chapter 1 - The Birth of Being Direct
Chapter 2 - Growing Pains
Chapter 3 - Learning the Hard Way
Chapter 4 - Finding Our Footing
Chapter 5 - Narrowing Our Focus
Chapter 6 - Dialing Up, Deliberately
Chapter 7 - Revolutionizing an Industry
Part II
Chapter 8 - Create a Powerful Partnership
Chapter 9 - Build a Company of Owners
Chapter 10 - Learn, Direct from the Source
Chapter 11 - Develop a Customer-Focused Philosophy
Chapter 12 - Forge Strong Alliances
Chapter 13 - Bring Your Partners Inside Your Business
Chapter 14 - Differentiate for a Competitive Edge
Chapter 15 - Thrive on Change in the Connected Economy
In Conclusion
Index
Acknowledgments
About the Author
Praise
Copyright
About the Publisher
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