售 价：¥
9.8
温馨提示：数字商品不支持退换货，不提供源文件，不支持导出打印
为你推荐
Cover
Title Page
Dedication
Contents
Chapter 1 THE BIRTH OF AN IDEA
Chapter 2 THE ONE-PAGE PROPOSAL
What Is It?
Why One Page?
Why One and a Half Won’t Do
What’s Wrong with the Traditional Business Plan?
What the One-Page Proposal Isn’t
When Should I Use the One-Page Proposal?
When the One-Page Proposal Isn’t Your Best Choice
What About Expensive Production Values?
So It’s Quick to Read; Is It Quick to Write?
The One-Page Proposal and You
Chapter 3 PREPARATION
Be Cool, Calm, and Collected
How to Start
Do Some Accumulating
Your Goal Is Complete Understanding
Research on the Internet
Traditional Research
Who Gets the One-Page Proposal?
Keeping It Personal
What’s the Deal on Your Wheeler-Dealer?
Factor In the Opposing Team
Fact-Checking
Anticipate the Questions
Chapter 4 THE ROAD MAP—STARTING TO THINK IT THROUGH
Pulling It All Together
A Sample One-Page Proposal
The Sections, Up Close
The Sequence Is Sacrosanct
Chapter 5 TRANSLATING YOUR KNOWLEDGE INTO THE ONE-PAGE FORMAT
Step 1: Sort Your Research and Thoughts
Step 2: Downsize
Step 3: Prioritize
Step 4: Start Writing
Step 5: Take a Break
Chapter 6 WRITING THE ONE-PAGE PROPOSAL
Title: Headline the Story
Subtitle: Build on the Title
Target: State Your Goal
Secondary Targets: Clarify Your Goal
Rationale: Who, What, Where, Why, and How
Financial: Spell Out the Numbers
Status: Where the Deal Stands Now
Action: If You Don’t Ask for Something, It’s Not a Proposal
Date It and. Sign It
Ready to Write?
Chapter 7 IMPROVING, REDUCING, AND COMPRESSING
Length
Style
Wording
Make It Universal
Chapter 8 A GREAT ONE-PAGE PROPOSAL
The Great Pyramid of Egypt: A One-Page Proposal
The Khashoggi Proposal That Should Have Been
Chapter 9 PRODUCTION VALUES
Paper
Typeface and Type Size
General Appearance
Chapter 10 PRESENTING THE ONE-PAGE PROPOSAL
Putting It into Play
Telephone Protocol
Know Your Proposal Inside and Out
Proposing Within Your Own Organization
Put Your Heart into It
What If They Say No?
My Goals for You
The One-Page Proposal Support Network
Appendix
Acknowledgments
About the Author
Copyright
About the Publisher
买过这本书的人还买过
读了这本书的人还在读
同类图书排行榜
购物车
个人中心
