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Console Wars电子书

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7人正在读 | 0人评论 9.8

作       者:Harris, Blake J.

出  版  社:It Books

出版时间:2014-05-01

字       数:98.2万

所属分类: 进口书 > 外文原版书 > 经管/金融

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A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry in development as a feature film from Sony PicturesIn 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry.
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DEDICATION

CONTENTS

FOREWORD BY SETH ROGEN AND EVAN GOLDBERG

AUTHOR'S NOTE

PROLOGUE

PART ONE: GENESIS

1. THE OPPORTUNITY

2. R & D

3. THE STORY OF TOM KALINSKE

4. RUDE AWAKENING

5. THE HISTORY OF NOA

6. THE NAME OF THE GAME

7. POSTCARDS FROM ARKANSAS

8. THE BIRTH OF AN ICON

9. TRIPPED UP

10. EXTREMELY DANGEROUS

11. LIGHTNING IN A BOTTLE

12. THE REVOLUTION WILL BE PIXELATED

PART TWO: SONIC VS. MARIO

13. THE WINDS OF CHANGE

14. SEGAVILLE

15. THE PHYSICIST IS DISPLEASED

16. ROPE-A-DOPE

17. SHOWDOWN

18. THE UNDERDOG DAYS OF SUMMER

19. THE ENEMY OF MY ENEMY

20. WORTH WAITING FOR

21. THE HEART AND THE BRAIN

PHOTO SECTION

PART THREE: THE NEXT LEVEL

22. TARGET PRACTICE

23. SEQUELS, SKIRMISHES, AND BASEBALL IN SEATTLE

24. FYRIRGEFNING SYNDANNA

25. BACK 2 WORK

26. ORIGIN STORIES

27. SOMETHING BEYOND VIDEOGAMES

28. BOCA

29. AFTER THE BLACKOUT, BUT

30. JUST DO IT

31. TOO HOT, TOO COLD, AND JUST RIGHT

32. THE KUTARAGI DREAM MACHINE

33. A QUICK LAP AROUND VICTORY LANE

34. COPS AND ROBBERS

35. SHOSHINKAI

36. PROMETHEUS REVISITED

37. THE SEGA-SONY-NINTENDO LOVE TRIANGLE

38. SOMETHING WICKED THIS WAY COMES

39. AND AWAY WE GO!

PART FOUR: CIVIL WAR

40. HOW THE GRINCH STOLE CHRISTMAS

41. FUGU

42. BARBARIANS AT THE GATE

43. MAGIC CARPET RIDE

44. CRAZY LIKE A FOX

45. UNACCEPTABLE

46. BLOOD, SWEAT, AND TIERS

47. THE MAN WHO CAME FROM PEPSI

48. MARCH OF THE LEMMINGS

49. SWITCHING SIDES

50. THE TIPPING POINT

51. THE LAST AND BEST OF THE PETER PANS

PART FIVE: THE TORTOISE AND THE HARE

52. NEXT GEN

53. MAN’S BEST FRIEND

54. NIGHT TRAPPED

55. IT’S JUST WINDY ... NOT A METAPHOR

56. COMBAT PAY

57. LIFE ON MARS

58. ROSES ARE RED

59. BLAST FROM THE PAST

60. KINGS OF THE JUNGLE

61. AND THEN THERE WERE THREE

62. FORK IN THE ROAD

63. KILLER INSTINCT

64. GAME OVER

EPILOGUE

ACKNOWLEDGMENTS

ABOUT THE AUTHOR

CREDITS

COPYRIGHT

ABOUT THE PUBLISHER

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