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Dedication
Contents
Introduction
Based on “Ask Ariely” column in the Wall Street Journal
On Escalation of Commitments
On the Art and Joy of Saying No
On Netflix Dissatisfaction
On Dieting
On Forgotten and Forgiven Loans
On Marriage and Economic Models
On Social Networks and Social Norms
On Kopi Luwak Coffee
On Wedding Ring Woes
On Social Violations and Tattle-Telling
On Variety as a Memory Enhancement
On the Benefits of a Crowded Space
On Hiring a Good (and Free) Advisor
On the Garlic Effect
On Giving to the Poor
On Grandparents and Agendas
On Outsmarting Bathroom Goers
On Gossip as a Social Coordination Mechanism
On Friends with Benefits
On Ruminating While Running
On the Joy of Getting Things Done
On the Art of Multitasking
On Calling Home
On Toasts and the Ideal Superstition
On Pickup Lines and Compliments
On the Illusion of Labor
On Misery and Shared Humanity
On Flashy Cars
On Dressing Down
On Exploring the Unknown
On Trying Out Relationships
On Divorce and Good Decisions
On Investing in Financial Advisors
On Justice and Sharing Food with Squirrels
On Social Life and the Internet
On Expectations in Dating and Hiring
On Learning to Be Better Decision Makers (Maybe)
On the Power of Expectations
On Communicating Safety
On the Perfect Gift
On Eating Lessons and Kids
On Useful Complaining
On Prices and Bidding Frenzy
On Transmission of Stress, and Caring for the Old
On Luck as a Multiple-Stage Number Game
On Socks and the Psychology of the Supernatural
On Tithing
On Midlife Clichés
On Cheaters and Alibis
On Breakfast Regrets
On Nighttime Activities
On Playing Parents
On Joint Accounts
On the Bordeaux Battlefield
On Traffic Jam Altruism
On Idle Waiting
On Forcing Decisions with Coins
On Trashy Norms
On Making Smoking Feel Dangerous
On Adventures as Investments
On the Quality and Not the Quantity of Irrationality
On “Helping” People Retire
On the Morality of Correcting Mistakes
On Who We Are and Who We Want to Be
On the Value of Splitting Checks
On Staplers and Quarters
On Taking Time for Exercise
On Memory
On Books and Audiobooks
On Souls and Pascal’s Wager
On Showing Off the Price
On Topics and Teachers
On (the Lack of) Self-Control
On Three Building Blocks of a Balancing Act
On Wasting Time Deciding
On Buffet ROI
On Asking the Right Questions
On Doughnuts and the Locus of Free Will
On the Most Optimistic Day of the Year
On Emotional Investing in the Stock Market
On Commuting and Adaptation
On Riding Your Dryer to Tucson
On Promotions and the Illusion of Progress
On Distance from Emotion and Caring
On Predicting Happiness
New Questions and Advice
On the Curse of Knowledge
On Bad Sex
On Mice and Markets
On Letting Loose
On Shrinking and Honesty
On High Heels
On Rules as a Way to Overcome Negative Signals
On Taxes and Mitzvahs
On Bull Service
On Loss Aversion and Sports
Acknowledgments
Categories
About the Authors
Also by Dan Ariely
Credits
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Copyright
About the Publisher
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