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Cover
Title Page
Dedication
Content
Introduction
Chapter One
How to Harness Customer Innovation
Give Customers Important Roles to Play in Shaping Your Business
Chapter Two
Lego® Mindstorms® Nxt
National Instruments
Let Customers’ Inventiveness Drive Your Business
Chapter Three
Help Customers Reach Their Goals
Staples
Bathing Your Organization in Real-Time Customer Context
Koko® Fitness
Zopa
Chapter Four
Let Customers Strut Their Stuff
Tripod Built a Multimillion-Dollar Business from Customers’ Creations
American Institute of Physics
Harnessing Customers’ Contributions as Guides, Problem Solvers, and Reviewers
The Blogosphere
Flickr Attracts Both Amateur and Professional Photographers from Around the World
Why “Mash Ups” Matter
BBC’s Backstage
How Does Customer-Created Content Apply to My Business?
Chapter Five
Promote and Leverage Open Source Development
A Personal Introduction to Open Source Software
Mozilla Firefox
Asterisk and Digium
What Business Models Work in an Open Source World?
Open Source Biotechnology
Wikipedia
Chapter Six
Enabling Customer Co-Design
Customized, Built-to-Order Products
GE ColorXpress® Services
SEI Wealth Network
Customer Scenario® Mapping—A Tool to Enable Customer Innovation
National Semiconductor
Chapter Seven
Let Customers Co-Design and Promote Your Products
Threadless
Muji
Karmaloop
The Ultimate Customer-Created Experiences: Virtual Worlds
Making Outside Innovation the “Path of Least Resistance” in Your Organization
Notes
Acknowledgments
Searchable Terms
About the Author
Copyright
About the Publisher
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