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The Little Big Things电子书

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作       者:Peters, Thomas J.

出  版  社:HarperStudio

出版时间:2010-03-01

字       数:60.5万

所属分类: 进口书 > 外文原版书 > 经管/金融

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#131 The Case of the Two-Cent CandyYears ago, I wrote about a retail store in the Palo Alto environs a good one, which had a box of two-cent candies at the checkout. I subsequently remember that "little" parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine from retailers to bankers to plumbing-supply-house owners have come up to remind me, sometimes 15 or 20 years later, of "the two-cent candy story," and to tell me how it had a sizable impact on how they did business, metaphorically and in fact.Well, the Two-Cent Candy Phenomenon has struck again with oomph and in the most unlikely of places.For years Singapore's "brand" has more or less been Southeast Asia's "place that works." Its legendary operational efficiency in all it does has attracted businesses of all sorts to set up shop there. But as "the rest" in the geographic neighborhood closed the efficiency gap, and China continued to rise-race-soar, Singapore decided a couple of years ago to "rebrand" itself as not only a place that works but also as an exciting, "with it" city. (I was a participant in an early rebranding conference that also featured the likes of the late Anita Roddick, Deepak Chopra, and Infosys founder and superman N. R. Narayana Murthy.)Singapore's fabled operating efficiency starts, as indeed it should, at ports of entry the airport being a prime example. From immigration to baggage claim to transportation downtown, the services are unmatched anywhere in the world for speed and efficiency.Saga . . . Immigration services in Thailand, three days before a trip to Singapore, were a pain. ("Memorable.") And entering Russia some months ago was hardly a walk in the park, either. To be sure, and especially after 9/11, entry to the United States has not been a process you'd mistake for arriving at Disneyland, nor marked by an attitude that shouted "Welcome, honored guest."Singapore immigration services, on the other hand:The entry form was a marvel of simplicity. The lines were short, very short, with more than adequate staffing.The process was simple and unobtrusive.And:The immigration officer could have easily gotten work at Starbucks; she was all smiles and courtesy.And:Yes!Yes!And . . . yes!There was a little candy jar at each Immigration portal!The "candy jar message" in a dozen ways:"Welcome to Singapore, Tom!! We are absolutely beside ourselves with delight that you have decided to come here!"Wow!Wow!Wow!Ask yourself . . . now:What is my (personal, department, project, restaurant, law firm) "Two-Cent Candy"?Does every part of the process of working with us/me include two-cent candies?Do we, as a group, "think two-cent candies"?Operationalizing: Make "two-centing it" part and parcel of "the way we do business around here." Don't go light on the so-called substance but do remember that . . . perception is reality . . . and perception is shaped by two-cent candies as much as by that so-called hard substance.Start: Have your staff collect "two-cent candy stories" for the next two weeks in their routine "life" transactions. Share those stories. Translate into "our world." And implement.Repeat regularly.Forever.(Recession or no recession you can afford two cents.)(In fact, it is a particularly Brilliant Idea for a recession you doubtless don't maximize Two-Cent Opportunities. And what opportunities they are.)
目录展开

Cover

Title Page

Dedication

Contents

Introduction

Little

1. It’s All About the Restrooms!

2. “Small Stuff” Matters. A Lot!

3. Flower Power!

4. Master the Fine Art of … Nudgery!

Excellence

5. If Not Excellence, What? If Not Excellence Now, When?

6. Whither Excellence? Or: Asleep at the Wheel.

7. “Quality”: You’ll Know It When: You See It.

8. Excellence Is …

SPECIAL SECTION: Guru Gaffes

Crisis

9. That Which Goeth Up and Up and Up Doth Not Goeth More Up and More Up and More Up Forever and Ever and Ever.

10. Good Things (Especially in Bad: Times?) Come in Threes.

11. Get China on Your Mind!: Get India on Your Mind!

Opportunity

12. Tough Times?: Matchless Opportunity

13. Boring Is Beautiful! (Or at Least It Can Be.)

14. “Old” Rules. (Yes, Even in the: “Age of the Internet.”)

15. Build Green Now.: (No Excuses!)

16. Bottom Line in Bad Times: Obsess Over the Top Line.

Resilience

17. Swan Dive: A Guide to Getting: On with Getting On.

18. Lifetime Employment Is: Dead. Your Career Is Not.

19. “Failure—Celebrate It!

20. The World’s Worst Advice: (Please Ignore It).

SPECIAL SECTION: The Recession 46

Forty-Six “Secrets” and “Strategies” for Dealing with the Gut-Wrenching Downturn of 2007++

Self

21. You Are Your Product-: Develop It.

22. Job One: Amuse Yourself!

23. Fitness Power = Staying Power.

24. Mental Gymnastics, Urgency Of.

25. You Are Your Story! So Work on It!

26. Develop Your R.POV8—ASAP!

Others

27. Kindness Is Free!

28. Civil! Civil! Civil!

29. Listen to Ann—and “Act Accordingly.”

30. “Being There.” (Or: How I Learned First Principles from My Grandfather’s Last Rites.)

31. Appreciating the Great Battle: A Case for Consideration.

32. Thoughtfulness Is Free (or Close Thereto).

Connection

33. Only Connect …

34. They Liked Ike (Because Ike Liked Them).

35. Always Make It Personal.

36. Commit “Acts of Deliberate Relationship Enhancement.”

Attitude

37. Put the “Eye-Sparkle Factor” on Your Menu.

38. Pleasant, Caring, Engaged—at 6 A.M.!

39. Hire “Cheerful”— Or: That Damned AV Guy!

40. Which “Flag” Are You Waving?

Performance

41. It’s Showtime! All the Time!

42. Work (Like a Demon) on Your First Impressions.

43. Work (Like a Demon) on Your Last Impressions.

44. Work on Your Presentation Skills. (Or: 17 Minutes Can Change the World!)

Work

45. On Being a “Professional.”

46. “Everything Passes Through Finance” (And So Should You).

47. What’s on the Agenda? Why Don’t You Decide?

48. We Are All in Sales. Period.

Initiative

49. Make That “Three-Minute Call”! Today! Now!

50. Show Up! (It’s a Start.)

51. Get Up Earlier Than the Next (in This Case) Gal.

52. Make an Insane Public Effort.

Leadership

53. To Lead Is to Measurably Help Others Succeed.

54. At Their Service.

55. Have You “Hosted” Any Good Employees Lately?

56. A Sacred Trust.

57. Rat Psych Rules!—Or: Deploying Positive Reinforcement’s Incredible Potency.

Words

58. “What Do You Think?”

59. “Thank You.”

60. “I’m Sorry.”

61. Words of Truth—from a Fiction Writer.

Networking

62. One Line of Code: The Shortest Distance Between “Critic” and “Champion.”

63. “Suck Down” for Success.

64. Formula for Success: C(I) > C(E).

65. How Does Your “Inside Game” Measure Up?

Lunch

66. Across the Board: Cross-Functional Collaboration Is Issue #1.

67. Getting Along and Going to Lunch: Solving the Cross-Functional Cooperation Problem.

SPECIAL SECTION: The Equations

An Engineer’s View of the … Secrets of Effective Implementation

Yes

68. Just Say Yes!—Or: A Lesson from My Mother-in-Law.

69. For the Sheer Glorious 24/7 Fun of It!

No

70. “To-Don’ts” Are More Important Than “To-Dos.”

71. Some Things Worth Doing Are Worth Doing Not Particularly Well.

Customers

72. It’s 11 A.M.—Have You Called a Customer Today?

73. There’s Nothing But Nothing Better Than an Angry Customer!

74. What We Have Here Is a Failure to Over communicate.

Action

75. “Trying My Damnedest!” Wrong Answer!

76. It Is Not Enough to Care!

77. Captain “Day” and Captain “Night”: A Tale of Two Deployments. And Two Suggestions.

78. If You Want to Find Oil, You Must Drill Wells.

Change

79. Zen and the Art of Achieving Change Where It Already Exists.

80. The Way of the Demo.

81. Big Change—All at Once!

82. Big Change—in a Short Time.

83. Clever? Never!

SPECIAL SECTION: You, Me, and Charlie Wilson’s War

Passion

84. I Second That Emotion!

85. One Rule! Much Gold!!

86. Seize the Moments.

Presence

87. Managing By Wandering Around—It’s All Around You!

88. ALL Senses! Or Nonsense!

89. Leave Your Wallet (or Pocketbook) at Home.

90. Get Down from Your Pedestal—and Beware the Sound of Laughter!

91. Big Plan? No, Small Steps (Steps on the Ground).

Talent

92. Hiring: Do You Approach It with Unabashed Fanaticism?

93. Promotion: Are You Building a “Two Per Year” Legacy?

94. Development: Are You Finding and Cultivating First-Rate (“Godlike”) First-Line Supervisors?

95. People Who Lead People: You = Your Development Track Record.

People

96. It’s All (ALL!) About … the Quality of the Workforce.

97. Up with People! Up Your People Budget!

98. Cherish the Last Two-Percenters.

99. The Excitement Axiom—and the People Corollary.

Gender

100. Pronoun Power!—Or: The Customer Is “She.”

101. Women Lead! (Can Men Learn to Be Good Sports About It?)

102. Men, “Get the Facts”: Women Are Different.

103. Dressed for Success? Or: What the History of the Women’s Suffrage Movement Taught Me About Hanging In and Hanging In.

Innovation

104. The Audacity of … Research!

105. Adhocracy—Love It or Leave It.

106. Beyond Excellence: The “Berserk Standard.”

107. Out of the Shadows: Skunkworks, Revisited.

108. S.A.V. (No, It’s Not a Kind of Truck.)

109. What Have You Prototyped Lately?

110. Hell Hath No Fury: Celebrate “Disturbers of the Peace.”

111. The Innovation15: What We Know So Far …

Listening

112. Now Hear This! Listening Is the Ultimate “Core Competence.”

113. Are You an “18-Second Manager”?

114. Get the Story. Give the Respect.

SPECIAL SECTION: Quotations 34

Curiosity

115. If You Have to Ask … Then Ask (and Ask and Ask).

116. Reward DNK (Do Not Know).

117. Work the Watercooler—Or: Are You Gossiping Enough?

Learning

118. Making the Grade: Lifelong Learning Is a Mission- Statement Must.

119. Out-Study ‘Em!

120. Out-Read ‘Em!

121. Out-Write ‘Em!

122. Now Enrolling: “The People’s MBA.”

Time

123. It Might Be Later Than You Think.

124. Time Off for Smart Behavior.

125. Time Out for … Daydreaming!

126. Master the Art of Milestoning.

Design

127. Design Is … Everywhere!

128. Is It “Lickable”?

129. Design Sign: Can You Get There from Here?

130. Love + Hate = Design Power.

Details

131. The Case of the Two-Cent Candy.

132. If the Envelope Doesn’t Fit, Forget It!

133. It’s All About the Mud.

134. Think Billboard Sign. “We Care.” “We Don’t Care.”

Grunge

135. The Enemy Within—Or: There Is No Cost Higher Than the Cost of Rigidity.

136. Become a Decentralization Dervish!

137. Play the … Great Grunge Removal Game!

138. The 1 Percent Drill: Clearing Away a World of “Slop” in Just 45 Minutes.

139. Goal: To Make “Common Sense” More Common.

Enterprise

140. An Organization Is “People Serving People.” (Period!)

141. The PSF Mandate: “Work Worth Paying For.”

142. Don’t Let the “Enemy” Rule Your Life.

143. Love Your Competitors.

SPECIAL SECTION: The Top 50 “Have-Yous”

Re-imagining

144. Create a “Cathedral”! (If Not, What?)

145. Enable Dreams. (If Not, What?)

146. Launch “Project Ray.”

147. Realism? Not on My Watch!

Wow

148. If No WOW, Then … No Go.

149. What Makes You So Special?-Or: “Only” Beats “Best.”

150. Is It “Gaspworthy”?

151. Extremism in the Defense of WOW Is No Vice.

Now

152. Welcome to the Age of Metabolic Management.

153. Walls of “Yesterdays.” Walls of “Tomorrows.”

154. Pissing Away Your Life: Like It or Not, Work Is Life!

Impact

155. Forget Longevity—Think “Dramatic Frenzy.”

156. How About Replacing Your “Wish It Were” List with a “Do It Now” List?

SPECIAL SECTION: The Heart of Business Strategy

Success

157. The “3H Model” of Success.

158. A 5-Word, 5-Point “Complete” “Excellence Manifesto.”

159. The Full Nelson—Or: 13 Lessons on “Navigating” Excellence.

160. A Cheat Sheet for Tough Times (and Other Times, Too).

Big

161. Retirement Sucks.

162. Think Legacy!

163. Don’t Forget Why You’re Here!

Dedication

Acknowledgments

Index

About the Author

ALSO BY TOM PETERS

Copyright

About the Publisher

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