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Cover
Title Page
Dedication
Contents
Introduction
Little
1. It’s All About the Restrooms!
2. “Small Stuff” Matters. A Lot!
3. Flower Power!
4. Master the Fine Art of … Nudgery!
Excellence
5. If Not Excellence, What? If Not Excellence Now, When?
6. Whither Excellence? Or: Asleep at the Wheel.
7. “Quality”: You’ll Know It When: You See It.
8. Excellence Is …
SPECIAL SECTION: Guru Gaffes
Crisis
9. That Which Goeth Up and Up and Up Doth Not Goeth More Up and More Up and More Up Forever and Ever and Ever.
10. Good Things (Especially in Bad: Times?) Come in Threes.
11. Get China on Your Mind!: Get India on Your Mind!
Opportunity
12. Tough Times?: Matchless Opportunity
13. Boring Is Beautiful! (Or at Least It Can Be.)
14. “Old” Rules. (Yes, Even in the: “Age of the Internet.”)
15. Build Green Now.: (No Excuses!)
16. Bottom Line in Bad Times: Obsess Over the Top Line.
Resilience
17. Swan Dive: A Guide to Getting: On with Getting On.
18. Lifetime Employment Is: Dead. Your Career Is Not.
19. “Failure—Celebrate It!
20. The World’s Worst Advice: (Please Ignore It).
SPECIAL SECTION: The Recession 46
Forty-Six “Secrets” and “Strategies” for Dealing with the Gut-Wrenching Downturn of 2007++
Self
21. You Are Your Product-: Develop It.
22. Job One: Amuse Yourself!
23. Fitness Power = Staying Power.
24. Mental Gymnastics, Urgency Of.
25. You Are Your Story! So Work on It!
26. Develop Your R.POV8—ASAP!
Others
27. Kindness Is Free!
28. Civil! Civil! Civil!
29. Listen to Ann—and “Act Accordingly.”
30. “Being There.” (Or: How I Learned First Principles from My Grandfather’s Last Rites.)
31. Appreciating the Great Battle: A Case for Consideration.
32. Thoughtfulness Is Free (or Close Thereto).
Connection
33. Only Connect …
34. They Liked Ike (Because Ike Liked Them).
35. Always Make It Personal.
36. Commit “Acts of Deliberate Relationship Enhancement.”
Attitude
37. Put the “Eye-Sparkle Factor” on Your Menu.
38. Pleasant, Caring, Engaged—at 6 A.M.!
39. Hire “Cheerful”— Or: That Damned AV Guy!
40. Which “Flag” Are You Waving?
Performance
41. It’s Showtime! All the Time!
42. Work (Like a Demon) on Your First Impressions.
43. Work (Like a Demon) on Your Last Impressions.
44. Work on Your Presentation Skills. (Or: 17 Minutes Can Change the World!)
Work
45. On Being a “Professional.”
46. “Everything Passes Through Finance” (And So Should You).
47. What’s on the Agenda? Why Don’t You Decide?
48. We Are All in Sales. Period.
Initiative
49. Make That “Three-Minute Call”! Today! Now!
50. Show Up! (It’s a Start.)
51. Get Up Earlier Than the Next (in This Case) Gal.
52. Make an Insane Public Effort.
Leadership
53. To Lead Is to Measurably Help Others Succeed.
54. At Their Service.
55. Have You “Hosted” Any Good Employees Lately?
56. A Sacred Trust.
57. Rat Psych Rules!—Or: Deploying Positive Reinforcement’s Incredible Potency.
Words
58. “What Do You Think?”
59. “Thank You.”
60. “I’m Sorry.”
61. Words of Truth—from a Fiction Writer.
Networking
62. One Line of Code: The Shortest Distance Between “Critic” and “Champion.”
63. “Suck Down” for Success.
64. Formula for Success: C(I) > C(E).
65. How Does Your “Inside Game” Measure Up?
Lunch
66. Across the Board: Cross-Functional Collaboration Is Issue #1.
67. Getting Along and Going to Lunch: Solving the Cross-Functional Cooperation Problem.
SPECIAL SECTION: The Equations
An Engineer’s View of the … Secrets of Effective Implementation
Yes
68. Just Say Yes!—Or: A Lesson from My Mother-in-Law.
69. For the Sheer Glorious 24/7 Fun of It!
No
70. “To-Don’ts” Are More Important Than “To-Dos.”
71. Some Things Worth Doing Are Worth Doing Not Particularly Well.
Customers
72. It’s 11 A.M.—Have You Called a Customer Today?
73. There’s Nothing But Nothing Better Than an Angry Customer!
74. What We Have Here Is a Failure to Over communicate.
Action
75. “Trying My Damnedest!” Wrong Answer!
76. It Is Not Enough to Care!
77. Captain “Day” and Captain “Night”: A Tale of Two Deployments. And Two Suggestions.
78. If You Want to Find Oil, You Must Drill Wells.
Change
79. Zen and the Art of Achieving Change Where It Already Exists.
80. The Way of the Demo.
81. Big Change—All at Once!
82. Big Change—in a Short Time.
83. Clever? Never!
SPECIAL SECTION: You, Me, and Charlie Wilson’s War
Passion
84. I Second That Emotion!
85. One Rule! Much Gold!!
86. Seize the Moments.
Presence
87. Managing By Wandering Around—It’s All Around You!
88. ALL Senses! Or Nonsense!
89. Leave Your Wallet (or Pocketbook) at Home.
90. Get Down from Your Pedestal—and Beware the Sound of Laughter!
91. Big Plan? No, Small Steps (Steps on the Ground).
Talent
92. Hiring: Do You Approach It with Unabashed Fanaticism?
93. Promotion: Are You Building a “Two Per Year” Legacy?
94. Development: Are You Finding and Cultivating First-Rate (“Godlike”) First-Line Supervisors?
95. People Who Lead People: You = Your Development Track Record.
People
96. It’s All (ALL!) About … the Quality of the Workforce.
97. Up with People! Up Your People Budget!
98. Cherish the Last Two-Percenters.
99. The Excitement Axiom—and the People Corollary.
Gender
100. Pronoun Power!—Or: The Customer Is “She.”
101. Women Lead! (Can Men Learn to Be Good Sports About It?)
102. Men, “Get the Facts”: Women Are Different.
103. Dressed for Success? Or: What the History of the Women’s Suffrage Movement Taught Me About Hanging In and Hanging In.
Innovation
104. The Audacity of … Research!
105. Adhocracy—Love It or Leave It.
106. Beyond Excellence: The “Berserk Standard.”
107. Out of the Shadows: Skunkworks, Revisited.
108. S.A.V. (No, It’s Not a Kind of Truck.)
109. What Have You Prototyped Lately?
110. Hell Hath No Fury: Celebrate “Disturbers of the Peace.”
111. The Innovation15: What We Know So Far …
Listening
112. Now Hear This! Listening Is the Ultimate “Core Competence.”
113. Are You an “18-Second Manager”?
114. Get the Story. Give the Respect.
SPECIAL SECTION: Quotations 34
Curiosity
115. If You Have to Ask … Then Ask (and Ask and Ask).
116. Reward DNK (Do Not Know).
117. Work the Watercooler—Or: Are You Gossiping Enough?
Learning
118. Making the Grade: Lifelong Learning Is a Mission- Statement Must.
119. Out-Study ‘Em!
120. Out-Read ‘Em!
121. Out-Write ‘Em!
122. Now Enrolling: “The People’s MBA.”
Time
123. It Might Be Later Than You Think.
124. Time Off for Smart Behavior.
125. Time Out for … Daydreaming!
126. Master the Art of Milestoning.
Design
127. Design Is … Everywhere!
128. Is It “Lickable”?
129. Design Sign: Can You Get There from Here?
130. Love + Hate = Design Power.
Details
131. The Case of the Two-Cent Candy.
132. If the Envelope Doesn’t Fit, Forget It!
133. It’s All About the Mud.
134. Think Billboard Sign. “We Care.” “We Don’t Care.”
Grunge
135. The Enemy Within—Or: There Is No Cost Higher Than the Cost of Rigidity.
136. Become a Decentralization Dervish!
137. Play the … Great Grunge Removal Game!
138. The 1 Percent Drill: Clearing Away a World of “Slop” in Just 45 Minutes.
139. Goal: To Make “Common Sense” More Common.
Enterprise
140. An Organization Is “People Serving People.” (Period!)
141. The PSF Mandate: “Work Worth Paying For.”
142. Don’t Let the “Enemy” Rule Your Life.
143. Love Your Competitors.
SPECIAL SECTION: The Top 50 “Have-Yous”
Re-imagining
144. Create a “Cathedral”! (If Not, What?)
145. Enable Dreams. (If Not, What?)
146. Launch “Project Ray.”
147. Realism? Not on My Watch!
Wow
148. If No WOW, Then … No Go.
149. What Makes You So Special?-Or: “Only” Beats “Best.”
150. Is It “Gaspworthy”?
151. Extremism in the Defense of WOW Is No Vice.
Now
152. Welcome to the Age of Metabolic Management.
153. Walls of “Yesterdays.” Walls of “Tomorrows.”
154. Pissing Away Your Life: Like It or Not, Work Is Life!
Impact
155. Forget Longevity—Think “Dramatic Frenzy.”
156. How About Replacing Your “Wish It Were” List with a “Do It Now” List?
SPECIAL SECTION: The Heart of Business Strategy
Success
157. The “3H Model” of Success.
158. A 5-Word, 5-Point “Complete” “Excellence Manifesto.”
159. The Full Nelson—Or: 13 Lessons on “Navigating” Excellence.
160. A Cheat Sheet for Tough Times (and Other Times, Too).
Big
161. Retirement Sucks.
162. Think Legacy!
163. Don’t Forget Why You’re Here!
Dedication
Acknowledgments
Index
About the Author
ALSO BY TOM PETERS
Copyright
About the Publisher
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