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Cover
Title Page
Dedication
CONTENTS
PREFACE: IT ALL STARTED WITH A GIRDLE
SECTION 1 GENERATIONAL MARKERS
1 THE POWER OF GENERATIONS
2 MATURES: TRIUMPH AND CONFORMITY
3 BOOMERS: THE 78-MILLION-STRONG GORILLA
4 GENX: THE NEW PRAGMATISTS
SECTION 2 GENERATIONAL MARKETING
5 TECHNOLOGY, PURE AND SIMPLE
6 CYBERCITIZENS ACROSS GENERATIONS
7 THE MODERN MEDIA BABYLON
8 AN ECONOMY BUILT ON DREAMS
9 MAKING IT
10 GOOD HEALTH IS A GOOD DAY AT THE OFFICE
11 GENERATIONS AT HOME
12 BRAND LAND, WHERE RECIPROCITY RULES
13 BRINGING GENERATIONS TO A CLOSE
INDEX
ACKNOWLEDGMENTS
Advance praise for Rocking the Ages
Copyright
About the Publisher
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