The 24-Hour Customer电子书

售价：¥

5人正在读 | 0人评论

9.8

作者：Ott, Adrian C.

出版社：HarperCollins e-books

出版时间：2010-08-01

字数：38.5万

所属分类：进口书 > 外文原版书 > 经管/金融

温馨提示：数字商品不支持退换货，不提供源文件，不支持导出打印

为你推荐

Money Never Enough:Learn to Unlearn to Relearn the New Economy

￥30.88

Finance Basics (Collins Business Secrets)

￥22.76

Team Management (Collins Business Secrets)

￥18.74

Best Practices: Motivating Employees

￥72.70
Communication (Collins Business Secrets)

￥51.50

Financial Security in Troubled Times

￥83.93

The Real Estate Primer:The Golden Rules of Buying and Selling

￥32.62

YOUTUBE ADS for MAXIMUM PROFITS

￥46.36

读书简介
目录
累计评论(0条)

读书简介
目录
累计评论(0条)

Time is not money.Time is more important than money. Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone from CEOs to soccer moms is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile, TV, and PC) economy, companies find it more difficult than ever to claim even a fraction of the 1,440 minutes in their customers' precious 24 hours. In The 24-Hour Customer, Adrian C. Ott, CEO of a successful Silicon Valley consultancy, argues that companies need to strategically harness the ebbs and flows of customer time and attention in order to win in today's competitive landscape. She explores the economics of time and attention, including why customers will devote hours addicted to social networks, yet will say "I have no time!" to other offerings. Based on extensive research and real-world results with market-leading companies, this book provides tools, such as Time-Value Tradeoffs and Time-ographics, that pinpoint opportunities to increase revenue and gain market traction. Filled with fascinating case studies from companies like Johnson Johnson, Amazon, and iPhone app start-ups, The 24-Hour Customer offers fresh ideas for capitalizing on the elements of time, attention, and value to innovate never-before-considered products, services, and programs for today's ber-connected, multitasking customer. Readers will discover how: Zipcar utilized time-slicing to redefine automobile ownership and grew by 70 percent, while the auto industry struggled in 2009; Netflix, Hulu, and others time-shifted to movies on-demand, ultimately restructuring the entertainment industry; P&G leveraged inattention by enabling habit-formation for some of its most successful brands. This book shares the latest strategic weapons for achieving market leadership and will change the way executives think about their businesses and their customers.

目录展开