What Would Google Do?电子书

Cover

Title Page

Dedication

Contents

WWGD?

Google Rules

New Relationship

Give the People Control and We Will Use it

Dell Hell

Your Worst Customer is Your Best Friend

Your Best Customer is Your Partner

New Architecture

The Link Changes Everything

Do What You do Best and Link to the Rest

Join a Network

Be a Platform

Think Distributed

New Publicness

If You’re Not Searchable, You Won’t Be Found

Everybody Needs Googlejuice

Life is Public, So is Business

Your Customers Are Your Ad Agency

New Society

Elegant Organization

New Economy

Small is the New Big

The Post-Scarcity Economy

Join the Open-Source, Gift Economy

The Mass Market is Dead—Long Live the Mass of Niches

Google Commodifies Everything

Welcome to the Google Economy

New Business Reality

Atoms Are a Drag

Middlemen Are Doomed

Free is a Business Model

Decide What Business You’re In

New Attitude

There is an Inverse Relationship Between Control and Trust

Trust the People

Listen

New Ethic

Make Mistakes Well

Life is a Beta

Be Honest

Be Transparent

Collaborate

Don’t Be Evil

New Speed

Answers Are Instantaneous

Life is Live

Mobs form In a Flash

New Imperatives

Beware the Cash Cow In the Coal Mine

Encourage, Enable, and Protect Innovation

Simplify, Simplify

Get Out of the Way

If Google Ruled the World

Media

The Google Times:

Googlewood:

GoogleCollins:

Advertising

And Now, a Word from Google’s Sponsors

Retail

Google Eats:

Google Shops:

Utilities

Google Power & Light:

GT&T:

Manufacturing

The Googlemobile:

Google Cola:

Service

Google Air:

Google Real Estate:

Money

Google Capital:

The First Bank of Google:

Public Welfare

St. Google’s Hospital:

Google Mutual Insurance:

Public Institutions

Google U:

The United States of Google:

Exceptions

PR and Lawyers:

God and Apple:

Generation G

Continuing the Conversation

Acknowledgments and Disclosures

Searchable Terms

About the Author

Credits

Copyright

About the Publisher