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Bitter Brew电子书

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2人正在读 | 0人评论 9.8

作       者:Knoedelseder, William

出  版  社:HarperBusiness

出版时间:2012-11-01

字       数:60.0万

所属分类: 进口书 > 外文原版书 > 经管/金融

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  • 读书简介
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The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success.From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers." Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders the sometimes reckless and always boisterous Busch family of St. Louis, Missouri it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death.This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.
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Dedication

Acknowledgments

Contents

Busch Family Tree

Prologue: “August Is Not Feeling Well”

1 “Beer Is Back!”

2 The Alpha Busch

3 “Being Second Isn’t Worth Shit”

4 “The Man Who Saved the Cardinals”

5 The Magical Beer Kingdom

6 The Prussian Lieutenant

7 The Old Man and the Kid

8 Gussie’s Last Stand

9 Choosing Sides

10 Camelot’s End

11 “We Are at War”

12 Rebirthing Bud

13 “Tell Me I’m a Horse’s Ass”

14 Warning Sign

15 “Do You Know Who I Am?”

16 “I Probably Feel Worse about This Than You Do”

17 “Hey, Pal, You Got a Quarter?”

18 Here Comes the Son

19 “Way, Way, Way beyond Tiger Woods”

20 “A Bad Apple at the Top”

21 The Last Watch

22 “They Didn’t Just Drop Out of the Sky”

Epilogue: An American Dream

Notes

Index

Photographic Insert

About the Author

Credits

Copyright

About the Publisher

Footnotes

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