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Predictably Irrational, Revised and Expanded Edition电子书

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75人正在读 | 0人评论 6.2

作       者:Ariely, Dan

出  版  社:HarperCollins e-books

出版时间:2009-06-23

字       数:49.8万

所属分类: 进口书 > 外文原版书 > 经管/金融

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How do we think about moneyWhat caused bankers to lose sight of the economyWhat caused individuals to take on mortgages that were not within their meansWhat irrational forces guided our decisionsAnd how can we recover from an economic crisisIn this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational , Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble. Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer. Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will change the way we interact with the world from the small decisions we make in our own lives to the individual and collective choices that shape our economy.
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Dedication

Contents

Introduction

Chapter 1 - The Truth about Relativity

Chapter 2 - The Fallacy of Supply and Demand

Chapter 3 - The Cost of Zero Cost

Chapter 4 - The Cost of Social Norms

Chapter 5 - The Power of a Free Cookie

Chapter 6 - The Influence of Arousal

Chapter 7 - The Problem of Procrastination and Self-Control

Chapter 8 - The High Price of Ownership

Chapter 9 - Keeping Doors Open

Chapter 10 - The Effect of Expectations

Chapter 11 - The Power of Price

Chapter 12 - The Cycle of Distrust

Chapter 13 - The Context of Our Character, Part I

Chapter 14 - The Context of Our Character, Part II

Chapter 15 - Beer and Free Lunches

Thanks

List of Collaborators

Bibliography and Additional Readings

About the Author

Books by Dan Ariely

Notes

Praise for Predictably Irrational

Copyright

About the Publisher

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