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Cover
Title Page
Dedication
Contents
Introduction: Conventional Wisdom Is Just Plain Wrong
1: Overview: The New Go-It-Alone Business
2: Principles for Success
3: The Great Shift in What’s Possible
4: Do What you Do Best
5: How to Create your Business System
6: The Myths About Start-Ups
7: Why you Don’t Want to Be a Free Agent or a Franchisee
8: Managing Extreme Outsourcing
9: Lessons from Some Inventive Companies
10: Evaluating Your Proposed Business
11: When to Quit Your Day Job
12: The Race to Liquidity: Why Venture Capital Is Not for You
13: Mistakes Happen—Learn from Them
14: Suddenly, Just Me
Conclusion: Fear Is the Enemy
The Web Site for This Book
Resources for Getting Started
Bibliography
Searchable Terms
Acknowledgments
About the Author
Credits
Copyright
About the Publisher
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