国际贸易专业英语电子书

书名页

总序

前言

目录页

Unit One AnOverview of International Business

Ⅰ An Introduction to International Business

1.Definitions

2.Why Nations Trade?

Ⅱ History of International Trade

Ⅲ Protection or Free Trade?

Ⅳ MNCs and Globalization

1.Global Exchange

2.Have a Break

Ⅴ Effects of Technology on International Business

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Two Theories of International Business

Ⅰ The Age of Mercantilism

Ⅱ The Theory of Absolute Advantage

Ⅲ The Theory of Comparative Advantage

Ⅳ The Factor Proportions Trade Theory

Ⅴ The Leontief Paradox

Ⅵ The Product Cycle Theory

Ⅶ Protectionism

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Three Economic Integration

Ⅰ Levels of Economic Integration

1.Preferential Trade Arrangement(PTA)

2.The Free Trade Area(FTA)

3.The Customs Union

4.The Common Market

5.The Economic Union

6.Monetary Union

Ⅱ European Integration

Ⅲ North American Economic Integration

Ⅳ Integration in Asia

1.ASEAN Free Trade Area(AFTA)

2.The ASEAN Plus Three(APT)

3.Asia-Pacific Economic Cooperation(APEC)

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Four Multinational Corporations

Ⅰ The Multinational Corporate Phenomenon

1.Definitions of the Multinational Corporation

2.Why Do We Have Multinational Corporations?

3.The Most Powerful Institution in the World Today

Ⅱ Foreign Direct Investment(FDI)

1.Definitions

2.Impacts of FDI

3.Major Types of FDI

Ⅲ Technology Transfer

1.Introduction

2.Modes of Technology Transfer

Ⅳ Market Entry Modes of Multinational Corporations

1.International Joint Ventures(IJVs)

2.Fully Owned Subsidiaries

Vocabulary

Notes

RelatedTerms

Post-reading Activities

Supplementary Reading

Unit Five Instruments of Trade Policy

Ⅰ Tariffs

1.Specific Tariff

2.Ad Valorem Tariff

3.Compound Tariff

Ⅱ Quotas

Ⅲ Embargoes

Ⅳ Exchange Controls

Ⅴ Product Standards

Ⅵ Anti-dumping

1.Anti-dumping

2.Anti-dumping，Safeguards，Countervailing Duties

3.WTO—Doha Development Round

Ⅶ Subsidies

1.Export Subsidies

2.WTO Rules on Subsidies

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Six International Marketing

Ⅰ Marketing Research

Ⅱ Segmentation

Ⅲ Marketing Objectives and Strategy

1.Marketing Objectives

2.Marketing Strategy

Ⅳ Marketing Mix

1.Product

2.Price

3.Place(Distribution)

4.Promotion

Ⅴ Product Life Cycle

1.Introduction Stage

2.Growth Stage

3.Maturity Stage

4.Decline Stage

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Seven GATT and WTO

Ⅰ GATT

1.A Brief History of GATT

2.The Goal of GATT

3.GATT 1994：Structure

4.The Principles of GATT

Ⅱ WTO

1.A Brief History of WTO

2.The Function of WTO

3.ThePrinciples of WTO

4.China's Accession

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Eight Market Transition and Development in China

Ⅰ Market Transition

Ⅱ Development with Its Major Trading Partners

1.Trade with the European Union(EU)

2.Trade with the USA

3.Trade with SoutheastAsia

Ⅲ The Impact of Globalization on Chinese Economy

1.The Impact on the World Economy

2.The Impact on the Chinese Economy

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Appendix Ⅰ Vocabulary

Appendix Ⅱ Keytothe Exercises