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Writing For a Good Cause电子书

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30人正在读 | 0人评论 9.8

作       者:Danielle Furlich

出  版  社:Touchstone

出版时间:2000-07-01

字       数:42.3万

所属分类: 进口书 > 外文原版书 > 经管/金融

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Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you: ?Write the perfect proposal -- from the initial research and interviews to the final product ?Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds ?Create case statements and other big money materials -- also write, design, and print newsletters, and use the World Wide Web effectively ?Survive last-minute proposals and other crises -- with the Down-and-Dirty Proposal Kit! Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
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Cover

Praise

Colophon

Title Page

Copyright

ACKNOWLEDGENMENTS

Dedication

Epigraph

Contents

INTRODUCTION

PART 1: THE WACKY WORLD OF FUND RAISING

1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit World

2. Today’s Development Office: Who Does What and Why

3.The Role of the Writer: Using Words for a Cause

PART 2: WRITING THE PERFECT PROPOSAL

4.The Marriage Proposal: Asking from Strength

5. Getting Your Material Together: How to Research and Interview

6.Parts of a Proposal: Making Each Section Sing

7.After the Proposal: Thank-You Letters

PART 3: THE WRITER’S CRAFT

8.Seat of Pants to Seat of Chair : How to Get Started

9.Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again

10.Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished

11.The Persuasive Argument: From Angry Letters to Ads and Editorials

PART 4: CASE STATEMENTS AND OTHER BIG-MONEY MATERIALS

12.Case Statements: Striking a Noble Note

13.Newsletters: How to Write, Edit, Design, and Print

14.Writing for the Electronic Age: E-mail and the World Wide Web

PART 5:SO NOW YOU’RE ALL SET, RIGHT?

15.The Fund-Raising Writer’s Survival Kit: What to Do When Stuff Happens

THE GOTTA-GET-IT-OUT-RIGHT-NOW, HOW-LATE-IS-FEDEX-OPEN? DOWN-AND-DIRTY PROPOSAL KIT

A Philanthropist Is on Line 1:This Situation Calls for a Proposal

Figuring Out What to Include: From Notes to Outline

Writing It Right: From Introduction to Reprise

How Late Did You Say They’re Open? Proof, Package, and Out the Door

APPENDIX

A Glossary of Design and Printing Terms

Index

ABOUT THE AUTHORS

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