万本电子书0元读

万本电子书0元读

顶部广告

The Impulse Economy电子书

售       价:¥

7人正在读 | 0人评论 9.8

作       者:Gary Schwartz

出  版  社:Atria Books

出版时间:2011-11-01

字       数:28.9万

所属分类: 进口书 > 外文原版书 > 经管/金融

温馨提示:此类商品不支持退换货,不支持下载打印

为你推荐

  • 读书简介
  • 目录
  • 累计评论(0条)
  • 读书简介
  • 目录
  • 累计评论(0条)
""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"--
目录展开

Cover

Back Cover

Description

Title Page

Copyright Page

Acknowledgments

Contents

Introducing the Homunculus Handheld

Chapter 1: Little Store on the Prairie

Chapter 2: The History of the Mobile Shopper

Ringtone Revolution

Impulse Economy

The Day Haiti Changed M-Commerce Forever

Chapter 3: When to Pop the Commerce Question?

Carrier Wallet: The Arranged Date

Proximity Wallet: The Brazen Pickup

Quick-Checkout Wallet: Nearer Than Near Field

Security: The Elephant in the Room

Chapter 4: Mobile Commerce: No One’s Home

Mobile Hype

Japan and 2-D Bar Code Myth Busting

Apple Kool-Aid

Location and Big Brother

Chapter 5: Mobile Commerce: Knock Knock

Mobile: Where to Start?

The Mobile Storefront: Why More Is Less

Social Commerce = License to Print Money

Chapter 6: Cracking Bricks and Mortar

Retail: “Offline Interactive”

Coupon Redux

The Mighty Mobile PIN

Chapter 7: Advertising on the Commerce Channel

Mobile Mouse

iRevenue

Advertising Driving Sales

Chapter 8: Mobile Rules to Build By . . .

Initialism and Acronym Hell

Footnote

Chapter 1

Note 1

Chapter 2

Note 1

Note 2

Chapter 3

Note 1

Note 2

Note 3

Note 4

Note 5

Note 6

Note 7

Note 8

Chapter 4

Note 1

Note 2

Note 3

Note 4

Note 5

Note 6

Chapter 5

Note 1

Note 2

Chapter 6

Note 1

Chapter 7

Note 1

累计评论(0条) 0个书友正在讨论这本书 发表评论

发表评论

发表评论,分享你的想法吧!

买过这本书的人还买过

读了这本书的人还在读

回顶部