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Get Rich Click!电子书

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15人正在读 | 0人评论 9.8

作       者:Marc Ostrofsky

出  版  社:Free Press

出版时间:2012-01-03

字       数:54.3万

所属分类: 进口书 > 外文原版书 > 经管/金融

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The New York Times bestselling book that presents all of the insights, tips, and strategies needed to make money and lots of it online.If you think you've missed the window of opportunity in the digital world, successful Internet entrepreneur Marc Ostrofsky says otherwise. Using real-life examples from people of all ages and walks of life who have made their fortunes online, this engaging guide gives you step-by-step instructions for achieving financial success. You'll learn hundreds of ways to make money online with sites like Facebook, Twitter, and LinkedIn as well as ways to profit from domain names and digitally based products. Now is the time to change your ideas about making money, accumulating wealth, and taking control of your financial future. Let Marc Ostrofsky show you the way in Get Rich Click!
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BE AN ENTREPRENEUR AND WORK FOR YOURSELF!

Note to Readers

Preface

Foreword

Contents

Introduction

The Internet is today’s gold rush, creating more millionaires and doing so faster than any other medium in history.

Technology Wildcatting

The Internet Is the Ultimate Business Tool

The Internet Approach Is Really Simple

Think of traditional business models in nontraditional ways.

No Technical Knowledge Required!

This book is INTERACTIVE!

1. WHAT IS THIS?

2. Why Are They in the Book?

3. How Will They Benefit Me?

4. How Can I Use the QR Code – Now?

Note:

FREE Digital premiums

Change creates opportunity! When one door closes, another opens.

Information Knowledge Understanding

The Minefield Game

Continuous learning is the central key to success!

Disintermediation: A New Word for an Old Idea

Reintermediation

How Much Is That Diamond in the Window?

Business Models: Anything New under the Sun?

The Picks-and-Shovels Business Model

Gold Mining Versus Internet Mining

A Picks-and-Shovels Success Story

Another Success: LaundryView.com

Insights from Zappos.com Founder Tony Hsieh

Putting Your Ideas into Action

Making Money with No Money: Reverse E-commerce in Action

7 Different E-commerce Business Models to Choose From

E-commerce Business Model Dynamics

The Freedom of No Inventory

“Sell It Before You Buy It”: How to Do It Step by Step

10 Steps to a Successful “Reverse E-commerce” Business

SUCCESS STORY #1 USA SuperSale.com – Selling Then Buying

The Online Retail Market

CASE STUDY: Shopster.com … or How to Sell over 1,000,000 Items and Own None of Them

CASE STUDY: BikeTiresDirect.com … or Rolling, Rolling, Rolling

Order Delivery Time in Five Minutes

eBay: The Easiest Way to Begin!

eBay Fun Facts

Other Ways to Make Money on eBay

eBay Pricing Experiment

CASE STUDY Blinds.com … or Traditional Marketing in an Online World

Putting Your Ideas into Action

Search Engines: Understanding Them Is the Real Key to Success

How the Search Engines Really Work

Organic Search

On-Page and Off-Page Factors That Affect Ranking

ON-PAGE FACTORS INCLUDE:

OFF-PAGE FACTORS INCLUDE:

Paid Search

Advertising and Local Search

The Opportunity

7 Tips for KEYWORDS

Direct Navigation Traffic

CASE STUDY: Jobster and Recruiting.com

Making Money with Direct Navigation

Vertical Search Is the Next Big Market

Benefits of Vertical Search Engine Marketing

SUCCESS STORY #2 A GOODE physical business and a GREAT piece of the pie …

Vortals: The Vertical Portal

Price and Product Comparison Sites

CASE STUDY: Mpire.com

Get Rich Click with a Broader View of Google

Google AdSense: The Beginning of the “Internet Advertising” Gold Rush!

7 Steps to Start Making Money with Google AdSense

How to Refine Your Site’s Use of Google AdSense

Google AdWords: There’s Gold in the Words!

The Importance of Keywords in Online Advertising

Determining the Value of Keywords

Make a Fortune with “Internet Advertising Arbitrage”

Get Rich Click Money-Making Idea

SUCCESS STORY #3 Providing “LEADs” to Financial Independence

15 Ways to Create Strong Keywords:

Pay-Per-Call

Pay-Per-Call on a Local Basis

CASE STUDY: Ingenio, Web-to-Phone Pioneer

Online Advertising and “Pay-Per-Action” – The Perfect Way to Conduct Business!

Pay-Per-Action or Pay-Per-Performance: 30 Ways to Get Paid!

SUCCESS STORY #4 How a Third Party Can Lead to a Second Home

Putting Your Ideas into Action

Content Applications

Keyword Applications

Inbound and Outbound Links

Domain Names, Links and Site Submissions

Understanding and Benefiting from Indexing and Ranking

Link-Building: The Real Currency of the Internet

“Conversion Rate” Marketing

SUCCESS STORY #5 Split Testing: Vital to Increasing Your Bottom Line!

16 Great Ways to Attract More Traffic

Putting Your Ideas into Action

Beginner’s Guide to SEO

How Search Engines Operate

1. Crawling the Web

2. Indexing Documents

3. Processing Queries

4. Ranking Results

Speed Bumps and Walls

Possible “Speed Bumps” for SE Spiders

Measuring Relevance and Popularity

Keywords and Queries

Paid Placement and Secondary Sources in the Results

How to Conduct Keyword Research

Building a Traffic-Worthy Site

Usability

Link “Bait”

Link-Building Based on Competitive Analysis

Measuring Success: Website and Ranking Metrics to Watch

CASE STUDY: Blinds.com

10 Steps to Making Money with Affiliate Marketing

How Affiliate Marketing Programs Work

SUCCESS STORY #6 The Riches ARE in the Niches … $5 Million a Year Selling Cuff Links Online!

Affiliate Models: Onetime Versus Lifetime Commissions

Affiliate Program Networks

How to Find an Affiliate Program

CASE STUDY: Creating a Revenue Stream

25+ Different Firms That Want to Pay You!

Make Money or Save Money: Both Put You Ahead

Affiliate Programs for Nonprofit Organizations

Panning Amazon’s River of Gold

Get Rich Click Money-Making Summary

Affiliate Processors and Networks

SUCCESS STORY #7 Too Many Offers? Which One Is Best? Try JOUNCE.com

The Largest 25 Jounce Affiliate Networks

CASE STUDY: ClickBank – a Great Way to Make Easy Money

How to Become a ClickBank affiliate partner:

Uncle Sam’s Money

CASE STUDY: Commission Junction

Putting Your Ideas into Action

1-800-Flowers and the Value of Mindshare

TIMELINE OF BUSINESS.COM From $0.00 to $345 Million

The Race Is On

Corporations and Their $1 Million + Domain Names

LARGEST OF DOMAIN NAME SALES Domain Name Price (US)

Real Estate Versus Internet Real Estate: The Power of Leverage

Location Versus Mindshare

Local Versus National and International

One Versus Many

Cost of Entry

Internet-based real estate has its equivalents and then some:

Traffic Is Key

CORPORATE AMERICA … WAKE UP!

The Amazing World of Buying and Selling Domain Names

5 Ways to Profit from a Domain Name

New Revenue from Domain Names:

The Investment: Short-Term Versus Long-Term Viability

SUCCESS STORY #8 The Engineering of A Seven-Figure Success

International Domain Names (IDNs): New Kids on the Block

Domain Name Extensions

The New Mobile Phone Domain: .mobi

Mobile Advertising

TYPO.com: Understanding the Misspelled Word Game

When a Company Should Buy a Misspelled Domain Name

Putting Your Ideas into Action

Ebooks: Easy, Fast, Long-Term, Recurring Income

10 Reasons Why Ebooks Can Help You Make Money and Save You Money!

A Profitable Ebook Strategy

10 Ways to Market Your Ebook

Additional Tips:

E-mail Marketing in the Digital Age

7 Easy Ways to Make Money with E-mail

Make Money Reading E-mails, Playing Games, Searching or Answering a Survey!

Opt-in Mailing Lists – Campaign and Marketing Strategies

Traditional and Online Marketing

Creating Inbound and Outbound Links

Podcasting

Podcasts and Business

What’s a Wiki?

Making Money with Wikis

SUCCESS STORY #9 Finding the Profit in Personality

Contextual Advertising

The Perfect Advertising Medium?

Text Ad Networks: Profit from Eight Options

What Is a Widget?

Widgets in Business

1. University of Illinois Athletic Department

2. Chicago Tribune Interactive

3. Burger King and Kraft

Make It Once, Sell It 1,000 Times: Big Money with Widgets

Putting Your Ideas into Action

Blogs

Getting Started

Making Money with Blogs

Word Of Mouse Marketing

Twitter Users: “Asleep at the Mouse?”

“How Can I Make Money from Twitter?”

48 Twitter Business Tools to Help Achieve Your Relationship-Centric Goals

Social Networks

The State of the Social Networking Community

Kids Today Are Growing Up in a Different World

WHERE THERE IS SPENDING POTENTIAL THERE IS INCOME POTENTIAL

Can Social Networking Sites Generate Income?

Top 4 Reasons You Logged into Facebook Today

5 SOCIAL MEDIA SECRETS

Unlimited Ways to Make Money with Facebook, LinkedIn and Other Social Networking Sites

A World of Social Networking Sites

LinkedIn: The Business Social Networking Site

LinkedIn Groups You Should Join

Doctor’s Orders: Dr. Keri Pearlson and How to Build Community and Profit from Twitter

“Twittering While Twaveling”

SUCCESS STORY #10 Helping Others Help Themselves – and Making Millions!

6 Degrees of Separation …

YouNoodle.com

YouNoodle Lets You:

Putting Your Ideas into Action

How the Money Becomes Yours

Shopping Carts

Your Own Merchant Account Versus Third-Party Processors

Smart Cards and Debit Cards

Shipping 1 – 2 – 3

SUCCESS STORY #11 Running a Business from an iPhone

Drop Shipping: The Golden Goose

Which Shipping Options Should You Use?

YOUR MOST VALUABLE ASSET …

YOUR DATABASE

More Internet Success Stories

Putting Your Ideas into Action

Image Recognition

Music Recognition

Barcode Recognition

SUCCESS STORY #12 Mobile Green with Red Fish Media

Mobile Marketing

Mobile Search Opportunities

Developing Mobile-Ready Websites

What’s Hot in Mobile Searching

The iPhone and iPad

Rags to Riches iPhone Success Stories

Keeping an Eye on Mobile Technology

Putting Your Ideas into Action

The Internet Video Business Model

MSNBC REPORTS

Income is the short-term gain. Equity is the long-term business value that others will want to buy at a later date.

YouTube

Pocket Candy from Eye Candy: 10 Ways to Profit with Online Video

Internet Video and Business

SUCCESS STORY #13 Making Money on YouTube? This Russian Immigrant Nets $15,000+/month

Optimizing Video Content for Search Engines

10 Questions to Consider When Posting Video on Your Website

Putting Your Ideas into Action

12 + Online Strategies for Making Money with Nonprofits

Fund-raising in Action: The Children’s Miracle Network

Putting Your Ideas into Action

DOLLARS AND SENSE!

LowerMyBills.com

Yelp.com

Shopping Comparison Sites

WHEN DID I CHANGE THOSE AIR FILTERS?

Groupon.com – the Group Coupon Site

Alice.com

Need a New Mobile Phone App?

Smartmoney.com

Foursquare.com

Offers.com

Internet, Cable and Phone Services

CrowdSourcing … CrowdShopping … CrowdFunding!

Reduce Debt

10 Steps to Reduce Your Debt

SUCCESS STORY #14 Ebook on “Jumping” Lands Young Author Millions

Paying for School

Air Travel

eTickets.com

Seeing New Ideas … “Clearly!”

MORE WAYS TO SAVE MONEY ONLINE …

Real Estate Costs

Automobile Prices

Computers

Personal Financial Planning

Online Coupons

Putting Your Ideas into Action

Pay Attention to Trends

“APPortunity of a Lifetime”

Do It Yourself

Change Is the Only Constant

Now and Then: What’s Next?

Now Get Going!

My Secrets to Your Success …

The Get Rich Click Top 25 Internet Conferences

The Get Rich Click Top 25 Public Motivational Business Speakers

The Get Rich Click Top 25 SEO Firms

The Get Rich Click Top 25 Websites That Can Make You Money Right Away (Put You in Business)

The Get Rich Click Top 25 Facebook Groups

The Get Rich Click Top 25 Internet Marketing Firms

The Get Rich Click Top 25 SEO Blogs

The Get Rich Click Top 25 Making the Most of Twitter

The Get Rich Click Top 25 Blogs That Will Help You Make Money Blogging

Affiliate Network and Cost-Per-Action Networks

Associations

Contextual Marketing Networks

Domain Name Registrars and Resellers

Domain Name Parking Firms

Drop Shipping and Wholesale Product Suppliers

E-mail Marketing Software and Services

Freelance Employee Sites

Internet Advertising Networks

Internet Dictionary Sites

Internet Research Firms

Keyword Help Sites

Magazines and Related Websites

Outsourcing Sites

Payment and Transaction Software and Services

Payment Processing Firms

Pay-Per-Call Service for Websites

Search Engines

Search Engine Optimization (SEO) Firms

Shipping Firms

Trade Shows

Additional Resources

LinkedIn.com Groups You May Want to Join

Facebook Groups You May Want to Join

Acknowledgements

Index

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