商务英语实用写作电子书

前言

CHAPTER 1 Business Writing and Communication

1.Introduction to Business Writing and Communication

2.The Power of Communication

3.Conceptual Model

Notes

Exercises

CHAPTER 2 Business Writing Styles

1.Types of Business Writing

2.Principles of Business Writing

3.Formal and Informal Styles

Notes

Exercises

CHAPTER 3 Language Skills and Writing Techniques

1.Writing Techniques

2.Language Skills

3.Tips for Business Writing

Notes

Exercises

CHAPTER 4 Abstract Writing

1.Definition and Length of Abstract

2.Types of Abstracts

3.Functions of Abstracts

4.Procedures and Rules for Writing Abstracts

5.Some Suggestions for Preparing an Abstract

6.Examples of Abstract

Notes

Exercises

CHAPTER 5 Business Letter Writing

1.The Introduction of Business Letters

2.Writing Principles of Effective Business Letters

3.The Structure of Business Letters

4.The Layout of Business Letters

5.Typical Examples of Business Letters

Notes

Exercises

CHAPTER 6 Job-Related Writings

1.Résumé or Curriculum Vitae Writing

2.Application Letter Writing

3.Memo and Email Writing

Notes

Exercises

CHAPTER 7 Social Letter Writings

1.Letters of Congratulation

2.Thank You Letters

3.Apology Letters

4.Holiday Letters

5.Complaint Letters

Notes

Exercises

CHAPTER 8 Office Routine Letters

1.Invitation Letters

2.Introduction Letters

3.A Business Itinerary

4.Notification Letter

Notes

Exercises

CHAPTER 9 Business Report Writing

1.Classification of Business Report

2.Instructions for Writing Business Report

Notes

Exercises

CHAPTER 10 Contract Writing

1.The Introduction of Business Contracts

2.The Establishment of Business Contracts

3.The Structure of Business Contracts

4.The Features of Business Contracts

5.Typical Samples of Business Contracts

Notes

Exercises

CHAPTER 11 Company Profiles

1.Definition and Criteria of a Company Profile

2.The Writing of a Company Profile

3.Description of a Company Organization

4.Features of English Corporate Profiles

5.Samples of Corporate Profiles

Notes

Exercises

CHAPTER 12 Business Advertisements

1.Advantages and Disadvantages of Advertisements

2.Six Laws of Small Business Advertising Success

3.Choosing Right Advertisement for Business

4.Choosing Right Media of Advertisements

5.How to Design an Advertisement

6.Language Features of Advertisement

Notes

Exercises

CHAPTER 13 Business Proposal

1.Types of Proposal

2.Managing Business Proposal

3.Writing a Business Proposal

4.Example of a Request for Proposal

Notes

Exercises

CHAPTER 14 Corporate Governance

1.Rights and Equitable Treatment of Shareholders

2.Codes and Guidelines

3.Mechanisms and Controls

4.Principles of Good Corporate Governance

5.Examples of Corporate Governance

Notes

Exercises

CHAPTER 15 Business Charter

1.Definition of Business Charter

2.Corporate Charter Number

3.Standard Business Charter Template

4.Example of Corporate Charter

Notes

Exercises