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内容提要
前言
Chapter 1 跨境电子商务概述
Text A What Is E-commerce
Text B Speeding-up Cross-border E-commercein China
Chapter 2 跨境电子商务平台
Text A Ali Express Platform
Text B Amazon Platform(Expanded Reading)
Chapter 3 信息发布
Text A How to Write a Product Press Release
Text B HUAWEI Mate 9
Chapter 4 询盘、报盘和还盘
Text A What’s the difference between offers and counter offer
Text B Firm Offer (Expanded Reading)
Chapter 5 电子商务付款和纠纷
Text A E-commerce Payment System
Text B Online Dispute Resolution (Expanded Reading)
Chapter 6 建立业务关系
Text A Business Relations
Text B The Importance of Loyalty and Trust in a Business
Chapter 7 客户国的风俗习惯
Text A Public Holidays in Russia
Text B Christmas In Russia
Chapter 8 商务信函
Text A How to Write a Business Letter
Text B Composing the Body
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